Conversion rate is a function of your website usability, trust in your brand, relevancy of the incoming traffic, and a myriad of other factors. To ensure you are getting the most bang for your marketing buck, continuously optimizing your website for improved conversions is a no-brainer. However, you might often find yourself in an anomalous position when it comes to devising a step-by-step strategy that delivers worthwhile results.
According to survey of e-commerce marketers, 64% of them reported an e-commerce conversion rate between 3% and 5%. So, while the conversion rate of your store will undoubtedly vary based on your industry, price point, target demographics, etc., that 3-5% range can act as a benchmark for getting started in terms of better understanding and optimizing your online store.
Conversion rates are the lifeblood of any online marketing campaign. Whether you are an experienced digital marketer or new to the field, understanding, tracking, and increasing conversion rates all play a significant role in the success of your website.
To hit target sales, you need to draw in audiences—and then convert them. It all depends on your targeted area, the marketing platforms you use, and your relationship with your customers. Typically, 2-5% is considered an average conversion rate.
To help you get started, this blog shares 5 statistically proven tactics that you can implement using the Buy Me – Buy Button App. It will steadily help to increase the conversion rate and improve your top line.
1. Tweak And Test Your Ecommerce Checkout Process
The total number of people who have visited your website versus those who completed the purchase is a very important metric. Presumably, you’re no longer convincing the visitors that you have something they want. You’re only convincing them to proceed with the purchase.
If your store checkout process is too long, complicated, or unconventional, you may lose a lot of converted customers who are ready to buy.
This crucial step in the funnel is where a man needs a strategy should take place. For that, the Buy Me – Buy Button App has features called Sticky Buy Me Widget and Quick Buy Me Widget. When any customer clicks on the widget’s Add To Cart button, it will add the product to the cart and directly redirect to the checkout page. To implement this behavior just enable the feature from the Buy Me App. There are industry standards for the hosted online stores, but you may still need to tweak the process based on your customers to increase your conversion rate.
The Sticky Buy Me Widget will be displayed on the product page and the Quick Buy Me Widget will be displayed on the collection page. And when the customers click on the widget (Add To Cart button), the product will be added to the cart and they will be redirected to the checkout page.
2. Optimize For Mobile Devices
In the near future, more than 10 percent of all retail sales around the globe are expected to be generated via mobile commerce — a growth of nearly 7% from the current rate.
If your e-commerce store does not provide a great mobile experience, you are missing out on a significant number of sales. But don’t worry about that because the Buy Me – Buy Button App will allow you to add quick tricks to the mobile view. For that, the store owner just needs to enable the required option and the customer will see those quick features on the mobile view of the website. And ultimately it will help to increase your conversion rate.
3. Show Sticky Add To Cart Button
The best advantage that every website owner needs in their website can be achieved by using a sticky add-to-cart button. After adding a Sticky Buy Me Widget (with an add-to-cart button) on the website, even after scrolling down the page, the sticky widget with the add-to-cart button will always be visible at the top of the page.
To add the sticky add-to-cart button on your website, you just need a Shopify app called Buy Me – Buy Button App. By installing the app and enabling the Sticky Buy Me Widget feature, you can easily add a sticky add-to-cart button on every product page of your website. And after that every time your customer does not need to go back scrolling the page up to access the add to cart button.
Having such a feature on your website will help the merchant to display brief product details like name, price, image, variants, and quantity. While using such a feature, the customers don’t need to scroll up-down the page to view the product details, as they can see everything inside this sticky widget. This enhances the user experience and makes the product selection and add-to-cart process simple and easy for the customers.
Also, you can show the Sticky Add to Cart button on Home Page, Blog Page, or any custom page as per requirements. You can display the Sticky Add to Cart button on different pages except the product page using the Sticky URL Based ATC in the Buy Me app. The Sticky Add to Cart button allows customers to quickly add products to the cart and reach checkout faster with just one click on the button which helps in reducing the cart abandonment rate and helps to increase your conversion rate.
4. Make The Checkout Process Faster
The more complicated your e-commerce checkout process, the less likely users are to complete it and it will increase cart abandonment. The check-out process should be between three and five steps. The shorter process will be the better process. And to make it easy Shopify app called Buy Me – Buy Button will help for the same. It has many features like Sticky Buy Me Cart. Sticky Buy Me Cart will be visible on all the pages so as users will add the products it will reflect automatically in the Sticky Buy Me Cart. For the further process, just click on the Sticky Buy Me Cart widget and reach directly to the checkout page.
With the help of features like Sticky Buy Me Cart and Quick Buy Me Widget of the Buy Me app, when users click on the icon, they will be redirected directly to the checkout page. So, if store owner tries shortening the process using such features, then they will defiantly get a proficient result in their sales and increase the conversion rate.
5. Grab Visitors’ Attention Quickly
One of the not-so-secret dreams of every e-commerce website owner is getting new customers, building a loyal customer base, and doubling sales. That’s why here in this part, we are going to cast light on the tested and tried techniques to get new customers for your e-commerce website.
There are many festivals celebrated locally and globally. So, the merchant should decorate the website according to festivals to grab the user’s attention and celebrate the festival online, and the online celebration will help to increase the conversion rate. The Buy Me – Buy Button App will help the merchant to decorate the website according to the festivals by Festival Attractions feature. For that, the merchant just needs to choose the widget and festival from the list and enable it and it will be automatically visible with the widget on the website.
The more visitors you convert, the higher the impact you drive on your top line from your existing traffic. The tactics mentioned above are a great way to start strategically improving your conversion rates. All of these tactics using the Buy Me-Buy Button App are likely to drive better results for your business than other ways. The important thing is to define your goals, gather data, and continuously run objective tests to find out what resonates with your target audience.