Every year on March 8th, International Women’s Day is commemorated. This unique day is now observed around the world, with people coming together to honor women’s rights, equality, and accomplishments. With the rise of the Internet and social media, International Women’s Day has surpassed Christmas as the second most widely observed holiday worldwide. Brands have joined the global celebration in recent years, incorporating gender equality into their corporate values. International Women’s Day marketing strategies are one of their ways to inspire women. So, if you want to join in the fun, you’ve come to the right spot! We’ll now present some innovative marketing ideas for you to consider!
Here, we’ll take a look at some ideas on how your business can celebrate the holiday with a focus on specific marketing campaigns you can implement to boost sales during Women’s day. Let’s get started!
Here, we’ll consider some concepts for an e-commerce store that will celebrate the vacation, with a spotlight on distinctive promoting methods you’ll be able to run to coincide with the event. Let’s get this started!
1. Convert Wish Lists and Fix Abandoned Carts
Many customers will put things in their shopping carts or wish lists and then forget about them. This occurs more often than you would expect, and as an e-commerce specialist, you should be aware of it. Since the client has already shown interest in the product, this is the best way for you to have high conversion potential. You may bring this into practice by giving discounts or gifts in exchange for purchases.
To limit cart abandonment on Women’s Day, everything needs to be faster checkout. For this, you can use the Buy Me – Sticky Buy Button Shopify App to increase sales by using features such as Sticky Buy Me Cart, which aids in faster checkout. Customers do not need to be concerned since this widget will appear on every page of the website. Simply click on the Cart icon and the customer will be taken straight to the Checkout page.
2. Make Sure Your Website Is Mobile-Friendly
Make sure your eCommerce store is mobile-friendly. As more people browse and buy online using mobile devices, your eCommerce store must work well on all mobile devices.
App purchases accounted for about 40% of overall online sales in 2017 and are forecast to surpass 50% by 2021.
A growing number of customers are shopping from their phones on Women’s Day. For this purpose, a sparkling application such as the Buy Me – Sticky Buy Button Shopify app application provides both a Desktop and Mobile view for a more techno responsive feel. So, to make an impression and increase revenue during the Women’s Day celebration, we suggest keeping Mobile View activated.
3. Add Widgets for Quick Deal
You should provide a widget that will assist you in creating a better atmosphere for your customers to complete a fast transaction. As an example, the Buy Me – Sticky Buy Button app has additional features that will assist you in increasing sales. Customers can easily add items to their cart and make fast purchases using features such as Sticky Buy Me Widget, Sticky Buy Me Cart, Quick Buy Me Widget, and many others. So Buy Me – Sticky Buy Button Shopify app can assist the customer during the purchase process and help them get the best price.
4. Showing Recent Order or Add to Cart Activity
There’s also a fantastic app called Sales Notification | Sales Pop Shopify App that automatically shows recent Sales & Cart popup, Online Visitor, and Recent Visitors Notification to improve your online store’s sales by providing social evidence.
Sales Notification | Sales Pop is a Shopify app that lets you build social proof about your busy store by displaying recent orders. The Sale Notification | Sales Pop Shopify App shows recent orders in a pop-up window, including details such as the customer’s name, city, purchased items’ names, product image, and purchase time. If your store is new and you don’t have a lot to order, you can show cart notifications, which are notifications that customers get when they add items to their cart, which is another form of social proof that can help improve sales. Online Visitor Notification will show the number of visitors is online and Recent Visitors Notification shows the number of visitors who have visited the store as two additional features. By showing orders on the front end, you can establish social proof of a busy store with a large number of customers and orders.
5. Offer Free Shipping
Several studies show that when an online store offers free shipping, customers are four times more likely to purchase. On the other hand, a large number of customers go to checkout pages and leave their carts when they discover shipping charges applied at the end of the payment process. They then go to rivals’ sites where all is clearly described.
If you can’t give free shipping, make sure the method you’re using to calculate the shipping charges is clear. Subsidize delivery costs from the product pricing if at all necessary. Offering flat delivery rates or discounts on higher-order values are also good ideas to consider.
Another spectacular app is Promote Me | Many apps in one Shopify App, which includes features such as Advanced Shipping Bar for offering free shipping to your customers.
Advanced Shipping Bar: Buyers will have their orders delivered without having to pay for a delivery, incentivizing them to buy more, while shop owners will see their profits rise steadily. There are a few different types of free distribution services that business professionals use regularly. The Advanced Shipping Bar is for additional shipping information, such as the client city from which free delivery is available.
6. Restock Instantly To Boost Sales During Women’s Day
Almost every Shopify store runs out of stock at some point. Although you can effectively manage out of stock by preparing your inventory ahead of time and assessing your stock regularly, there will still be occasions when you can’t foresee out of stock. Back in stock warnings will aid in this situation.
The Notify Me Shopify app allows the merchant to set the minimum quantity of goods required to meet the requirement, after which restocking is required. If the product or any of its variants has a quantity that is less than or equal to the minimum set quantity, then the email notification for that is sent to the store owner. And there is also the functionality of the product restocked if the product goes low to the minimum set quantity.
7. Promotion & Discount
Discounts and promotions are the most successful way to maximize the overall formulae of your store while still attracting traffic to your site. Price is an important factor in marketing since it affects consumers’ buying decisions; thus, a plan to provide an incentive price may be a smart step for businesses to consider; of course, this should be done through thorough consideration to ensure profitability.
There’s a fine app like Promote Me | Many apps in one Shopify App, which has features like Wheel of Fortune for giving your customers a discount.
Wheel of Fortune: It will add a famous radiance to your website. This Wheel of Fortune feature, combined with your fantastic discount, will undoubtedly pique consumer interest once they visit your web, resulting in a significant increase in sales.
We’ve looked at several eCommerce marketing tactics to help online businesses succeed. The design and target audience of an e-commerce store, however, influence the selection of suitable strategies and implementations.
Apply the above tips to help your eCommerce store to boost sales during Women’s day that you have a lot of ideas about how to promote it.