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5 Tips To Celebrate Mother’s Day On E-Commerce Store

Customers enjoy surprising their mother, sisters, grandmother, and other unique women in their lives with gifts by celebrating Mother’s Day. This is the time of year when everyone is looking for Mother’s Day gift ideas, and there are a few things you can do as an e-commerce store owner to help your brand be seen as a gift choice.

According to the National Retail Federation’s latest survey, Approx 86% of online consumers will celebrate Mother’s Day in 2021. But, even more importantly, 30% of them looked to stores for Mother’s Day sales.


Mothers_Day_Servay

    • Despite the current state of the coronavirus, 78% of participants say that celebrating Mother’s Day is important to them this year.
    • The typical customer wants to spend $205 on gifts while celebrating Mother’s Day.
    • Electronics, housewares, gardening equipment, and books all saw substantial increases this year.

When it comes to seasonal sales, online retailers recognize that marketing is a war of expectations rather than goods. Standing out from the crowd, attracting new customers, entertaining current customers, and thanking loyal customers all take time and effort.

To take advantage of the holidays and increase revenue, you must include the following main components in your online promotional strategy: innovation, consumer segmentation, and marketing automation.  Let’s get this started!

Exemplify The Best Products On Landing Page

Mother’s Day gift ideas According to the NRF, 55% of shoppers expected to treat their mothers to a special outing while celebrating Mother’s Day in 2021, spending an average of $36.41 per individual.

Designing special landing pages and banners on the Stores to drive the most possible traffic is another traditional yet successful promotion practice to celebrate Mother’s Day. Using them in your promotional activities on social media, newsletters, and other platforms would increase the number of people who visit your eCommerce shop. People like it when they don’t have to navigate too much in a store and can go straight to the items they want to purchase. As a result, personalizing the process by developing different mother’s day product categories or landing pages would help the process go more smoothly.

Many e-commerce platforms allow merchants to highlight unique items on their store’s homepage by adding featured goods. Featured goods enable retailers to draw attention to particular items in their store and sell them more quickly. Here are a few hints on how to attract attention to your merchandise:

    • Put the best-sellers on the front page.
    • Showcase a diverse range of items.
    • Bring newcomers to your notice.
    • Any deals or exclusive offers should be shown.

Recover Abandoned Carts

You will improve revenue by retrieving discarded carts and following up with consumers by delivering several ad creative’s at the right time. They could simply forget about it or leave the page in search of something similar.

A remarketing campaign, on the other hand, is the most successful method for having tourists who abandoned their carts return to your site. In other words, it aids you in grab the attention of potential customers by delivering the most important product details through Facebook or Instagram.

All must be faster checkout while celebrating Mother’s Day to reduce cart abandonment during high traffic. You can do this by using the Buy Me – Sticky Buy Button Shopify App, which has features like Sticky Buy Me Cart, which helps with faster checkout. Shoppers need not panic because this widget will appear across every page of the site.

Email Campaign

Email generates about $37 billion in retail sales per year, so able to receive timely updates from brands to keep updated on what’s new and what’s going on. As a note to your customers, emails regarding a celebration of Mother’s Day should be sent well in advance. Instead of being promotional, use storytelling to relay a message with empathy! Project an email campaign for celebrating Mother’s Day that involves more than three timely letters. You’ll be able to cover a mother’s day reminder note, your preferred season, and reach last-minute shoppers this way.

During this season, the most common emails are those with a “Mother’s Day gift guide,” and people shop from the emails that are sent on time.

Owing to the high demand for gifts around this period, a celebration of Mother’s Day attracts a lot of attention to shops. Email campaigns are an ideal way to reach out to your customers before and after this event.

Promote Big On Social Media

If you thought social media marketing was critical before, you should know that it is much more important now. In a March 2020 poll, more than 40% of respondents said that if they were at home, they would use social media more.

During this time, social media is your best friend. In the week leading up to Mother’s Day, increase interaction on social media by using a range of visual assets, such as static images and videos, as well as varying copy from nostalgic to cheerful captions.

For Celebration of Mother’s Day 2021, when consumers are searching for gift ideas almost exclusively online, e-commerce companies should leverage any assets they have to boost Mother’s Day exposure and sales on their social media pages. Now is the time to promote content that can help bring your e-commerce brand in the spotlight, whether it’s blog posts, product pages, coupons, deals, or online events. Fresh graphics, a change of color, or a new catchy headline may be used to repurpose social media posts and advertisements for Mother’s Day. A few slight tweaks to existing assets could be all that is needed to create a social media buzz around Mother’s Day purchases.

Establish A Mother’s Day Discount

Promotions assist you in increasing sales and attracting new users to your website. Everyone wants a good deal, and a coupon code that can be used to get a percentage of random discounts is a good way to get one. You have the option of applying the discount to the whole order, only to Mother’s Day gifts (label these with a Mother’s Day product ribbon), or to very unique products. Run the numbers on discounting ahead of time to ensure you’re getting more than you’re giving up. Your promotion can be promoted on your website, social media networks, and newsletter. The trick, as always, is to understand your goal, which may be to increase sales, promote new products, or raise brand awareness.

Promote Me | Many apps in one Shopify app is a great app that includes features like Wheel of Fortune for giving your customers a discount while celebrating Mother’s Day.

Wheel of Fortune: It will lend your website a well-known radiance. When customers visit your website, this Wheel of Fortune feature, combined with your fantastic discount, will undoubtedly pique their interest, resulting in a substantial increase in sales.

Wheel Wheel Of Fortune From Promote Me By MakeProSimp

Promote Free Shipping On Mother’s Day

A customer’s cart is often abandoned due to an extra shipping cost. As a result, 9 out of 10 customers say that free shipping is the most valid reason to shop online. And that’s not all: free shipping encourages 93% of online shoppers to make additional purchases.

Share free shipping promotions—it’s a great opportunity to provide products with extra value to your audience while celebrating Mother’s Day. You want to give those tourists an extra incentive to stay and shop because your website is likely to see a spike in visitors before Mother’s Day. If you can’t afford to provide free shipping for every order, make it an option for orders over a certain amount.

Promote Me | Many apps in one Shopify App is another fantastic app, with features like Advanced Shipping Bar for providing free shipping to your customers.

Advanced Shipping Bar: Customers will obtain their orders without having to pay for shipping, encouraging them to purchase more, while shop owners will see their profits gradually increase. A variety of free delivery systems are used by business professionals daily. Shipping charge details, such as the client city from which free delivery is possible, are available in the Advanced Shipping Bar.

Advanced Shipping Bar Promote Me By MakeProSimp

Celebrate Mother’s Day By Providing Gift Baskets

44% of shoppers are on the lookout for a one-of-a-kind or unusual gift. So why not make one kind of gift baskets for each customer? Gift baskets are an excellent choice for shoppers who are stumped as to what to get their mother. In each basket, mix discounted and regular-priced pieces. This gives customers the impression that they are having more value for their money.

    • Gift baskets are not only convenient for consumers, but they also offer an excellent opportunity to up-sell and cross-sell.

Suggest gift baskets to any shopper in your store as an upsell. Putting items together in a gift basket can help your store’s average order value rise.

Place smaller gift baskets near the checkout area to cross-sell to customers who can quickly and affordably add them to their orders.

Conclusion

Mother’s Day is a significant commercial holiday, so start planning your promotions early and focus on both attracting new customers and keeping existing ones.

Build eye-catching gift guides and email visuals by redesigning your homepage with themed designs. There’s a lot you can do to draw customers to your store—all you have to do is determine what it will be.

Above all, recognize this unique event as an opportunity to improve your online store. For any eCommerce company, the celebration of  Mother’s Day can be a great opportunity.

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Shopify App

Apply 7 Secret Techniques To Boost Sales During Women’s Day

Every year on March 8th, International Women’s Day is commemorated. This unique day is now observed around the world, with people coming together to honor women’s rights, equality, and accomplishments. With the rise of the Internet and social media, International Women’s Day has surpassed Christmas as the second most widely observed holiday worldwide. Brands have joined the global celebration in recent years, incorporating gender equality into their corporate values. International Women’s Day marketing strategies are one of their ways to inspire women. So, if you want to join in the fun, you’ve come to the right spot! We’ll now present some innovative marketing ideas for you to consider!

Here, we’ll take a look at some ideas on how your business can celebrate the holiday with a focus on specific marketing campaigns you can implement to boost sales during Women’s day. Let’s get started!

Here, we’ll consider some concepts for an e-commerce store that will celebrate the vacation, with a spotlight on distinctive promoting methods you’ll be able to run to coincide with the event. Let’s get this started!

1. Convert Wish Lists and Fix Abandoned Carts

Many customers will put things in their shopping carts or wish lists and then forget about them. This occurs more often than you would expect, and as an e-commerce specialist, you should be aware of it. Since the client has already shown interest in the product, this is the best way for you to have high conversion potential. You may bring this into practice by giving discounts or gifts in exchange for purchases.

To limit cart abandonment on Women’s Day, everything needs to be faster checkout. For this, you can use the Buy Me – Sticky Buy Button Shopify App to increase sales by using features such as Sticky Buy Me Cart, which aids in faster checkout. Customers do not need to be concerned since this widget will appear on every page of the website. Simply click on the Cart icon and the customer will be taken straight to the Checkout page.

2. Make Sure Your Website Is Mobile-Friendly

Make sure your eCommerce store is mobile-friendly. As more people browse and buy online using mobile devices, your eCommerce store must work well on all mobile devices.

App purchases accounted for about 40% of overall online sales in 2017 and are forecast to surpass 50% by 2021.

A growing number of customers are shopping from their phones on Women’s Day. For this purpose, a sparkling application such as the Buy Me – Sticky Buy Button Shopify app application provides both a Desktop and Mobile view for a more techno responsive feel. So, to make an impression and increase revenue during the Women’s Day celebration, we suggest keeping Mobile View activated.

3. Add Widgets for Quick Deal

You should provide a widget that will assist you in creating a better atmosphere for your customers to complete a fast transaction. As an example, the Buy Me – Sticky Buy Button app has additional features that will assist you in increasing sales. Customers can easily add items to their cart and make fast purchases using features such as Sticky Buy Me Widget, Sticky Buy Me Cart, Quick Buy Me Widget, and many others. So Buy Me – Sticky Buy Button Shopify app can assist the customer during the purchase process and help them get the best price.

Buy Me App All Feature By MakeProSimp

4. Showing Recent Order or Add to Cart Activity

There’s also a fantastic app called   Sales Notification | Sales Pop Shopify App that automatically shows recent Sales & Cart popup, Online Visitor, and Recent Visitors Notification to improve your online store’s sales by providing social evidence.

Sales And Cart Pop Up By MakeProSimp

Sales Notification | Sales Pop is a Shopify app that lets you build social proof about your busy store by displaying recent orders. The Sale Notification | Sales Pop Shopify App shows recent orders in a pop-up window, including details such as the customer’s name, city, purchased items’ names, product image, and purchase time. If your store is new and you don’t have a lot to order, you can show cart notifications, which are notifications that customers get when they add items to their cart, which is another form of social proof that can help improve sales. Online Visitor Notification will show the number of visitors is online and Recent Visitors Notification shows the number of visitors who have visited the store as two additional features. By showing orders on the front end, you can establish social proof of a busy store with a large number of customers and orders.

5. Offer Free Shipping

Several studies show that when an online store offers free shipping, customers are four times more likely to purchase. On the other hand, a large number of customers go to checkout pages and leave their carts when they discover shipping charges applied at the end of the payment process. They then go to rivals’ sites where all is clearly described.

If you can’t give free shipping, make sure the method you’re using to calculate the shipping charges is clear. Subsidize delivery costs from the product pricing if at all necessary. Offering flat delivery rates or discounts on higher-order values are also good ideas to consider.

Another spectacular app is Promote Me | Many apps in one  Shopify App, which includes features such as Advanced Shipping Bar for offering free shipping to your customers.

Advanced Shipping Bar: Buyers will have their orders delivered without having to pay for a delivery, incentivizing them to buy more, while shop owners will see their profits rise steadily. There are a few different types of free distribution services that business professionals use regularly. The Advanced Shipping Bar is for additional shipping information, such as the client city from which free delivery is available.

Advanced Shipping Bar Promote Me By MakeProSimp

6. Restock Instantly To Boost Sales During Women’s Day

Almost every Shopify store runs out of stock at some point. Although you can effectively manage out of stock by preparing your inventory ahead of time and assessing your stock regularly, there will still be occasions when you can’t foresee out of stock. Back in stock warnings will aid in this situation.

The Notify Me Shopify app allows the merchant to set the minimum quantity of goods required to meet the requirement, after which restocking is required. If the product or any of its variants has a quantity that is less than or equal to the minimum set quantity, then the email notification for that is sent to the store owner. And there is also the functionality of the product restocked if the product goes low to the minimum set quantity.

7. Promotion & Discount

Discounts and promotions are the most successful way to maximize the overall formulae of your store while still attracting traffic to your site. Price is an important factor in marketing since it affects consumers’ buying decisions; thus, a plan to provide an incentive price may be a smart step for businesses to consider; of course, this should be done through thorough consideration to ensure profitability.

There’s a fine app like Promote Me | Many apps in one  Shopify App, which has features like Wheel of Fortune for giving your customers a discount.

Wheel of Fortune: It will add a famous radiance to your website. This Wheel of Fortune feature, combined with your fantastic discount, will undoubtedly pique consumer interest once they visit your web, resulting in a significant increase in sales.

Wheel Wheel Of Fortune From Promote Me By MakeProSimp

Conclusion:

We’ve looked at several eCommerce marketing tactics to help online businesses succeed. The design and target audience of an e-commerce store, however, influence the selection of suitable strategies and implementations.

Apply the above tips to help your eCommerce store to boost sales during Women’s day that you have a lot of ideas about how to promote it.