Increasing the Average Order Value (AOV) is a key strategy for maximizing revenue in e-commerce. Two highly effective techniques to achieve this are upselling and cross-selling. By strategically encouraging customers to buy higher-value products or complementary items, you can boost sales while enhancing the shopping experience. What is Upselling? Upselling is a technique where a […]

Cart abandonment is a major challenge for e-commerce businesses. Studies show that nearly 70% of online shopping carts are abandoned before checkout. This means merchants are losing potential revenue every day. The good news? You can take strategic steps to reduce cart abandonment and boost sales. Let’s dive into the most effective tactics to turn […]

Every year on March 8th, International Women’s Day is commemorated. This unique day is now observed around the world, with people coming together to honor women’s rights, equality, and accomplishments. With the rise of the Internet and social media, International Women’s Day has surpassed Christmas as the second most widely observed holiday worldwide. Brands have […]

Valentine’s Day, which is soon approaching, is celebrated as a special day for expressing love and affection. This occasion offers a great opportunity for e-commerce businesses to increase sales and develop stronger connections with their customers. For online business owners, it can be challenging to stand out during this time of the year due to […]

According to a Nielsen survey, 84% of consumers trust recommendations from friends, relatives, peers, and any other form of social evidence. The data highlights the importance of showcasing social evidence to establish trust and boost sales. And ToastiBar – Sales Popup, a powerful Shopify app, enables store owners to display a variety of engaging popups […]

No matter if you are a small online store or a giant brand, it is quite common that your products may run out of stock, or your stock management system may not be in place. To stand in the top row in this competitive market, the merchant needs to be ready with stock otherwise there […]

The ToastiBar – Sales Popup Shopify app has automatic notifications that encourage a customer to take action. Some sales notifications provide details about an offer or promotion. However, the most powerful notifications display real-time data such as recent customer activity. By making this context visible, notifications create a more emotional response than traditional sales copy. And […]

The countdown to Black Friday and Cyber Monday has officially begun, and it’s crucial for merchants to be fully prepared. However, in today’s fiercely competitive market, simply having enough inventory isn’t enough. Merchants need to plan beyond stock levels to succeed. Key preparations include designing irresistible discount offers, creating user-friendly, responsive web pages, crafting impactful […]