Father’s Day is approaching, and this is the time of year that store owners/merchants will be looking to advertise related sales on their websites to sky-rocket sales by celebrating Father’s Day.
According to the National Retail Federation, Consumers are spending a near-record $15.3 billion on Father’s Day presents. That works out to $133 per person on average, with those aged 24 to 35 spending $188 per person.
The NRF wrote, “The pandemic persists, but buyers are still willing to show Dad some appreciation this Father’s Day.”
According to the trade organization:
- 75% of customers want to celebrate Father’s Day this year.
- This year, 58% say they’ll celebrate it virtually.
- Personal care, home and gardening, equipment, and appliances are the most common gift categories.
When Father’s Day approaches, brands will be coming up with some incredible Father’s Day marketing ideas to improve store sales. If you’re looking for something similar, we have got covered.
In this article, we have presented a variety of marketing tactics, as well as some pointers on how to sky-rocket sales on Father’s Day.
1. Optimize The Experience Visitors Have On Your Website
In today’s marketing landscape, the website has become more critical than ever. As a website that works for you 24 hours a day, seven days a week, it has the potential to be the most important asset and the focal point of your marketing efforts.
The collection of behaviors that customers exhibit when interacting with a website is referred to as user experience (UX). UX is influenced by a variety of factors, ranging from website design to shape design.
User experience refers to users’ perceptions of your website or another application, based on how simple and enjoyable it is to use. When you boost user experience, you make it more appealing for consumers to engage with your brand.
For that, you can use an amazing application like the Buy Me – Sticky Buy Button Shopify app to improve the customer experience on your website. This app has such fine features as Sticky Buy Me Widget, Sticky Buy Me Cart, Sticky Cart Preview, Quick Buy Me Widget, and many more that will give an enormous experience to the customer so it is far easy to grab the deal on your store.
With the use of the Buy Me – Sticky Buy Button Shopify app, store owners/merchants can reduce friction between your website and your target audience by improving user experience. As a result, store owners/merchants can achieve sky-rocket sales on Father’s Day.
2. Audit The Entire Checkout Process To Maximize Conversions
The checkout process refers to the steps that a customer must take to complete an online order. An eCommerce website’s checkout process is the grand finale. It’s here the prospect finalizes product selections and then pays.
To sky-rocket sales on Father’s Day the fabulous app like Buy Me – Sticky Buy Button Shopify app will help store owners/merchants to give their customers an easy and user-friendly checkout process to grab the deal, and reduce cart abandonment. As a result, store owners/merchants can achieve maximum conversions.
Buy Me – Sticky Buy Button Shopify app has a feature like the Sticky Buy Me Cart which will aid in faster checkout. Customers need not worry because this widget will appear on every page of the website. When the customer clicks on the Cart button, they will be taken directly to the Checkout page.
3. Get Social
One of the most successful ways to increase traffic to your website is to use social media sites to promote your content.
Social media platforms are an extremely good idea for spreading the news about a Father’s Day sale.
This is possible by the Sticky Buy Me Widget feature of the Buy Me – Sticky Buy Button Shopify app. This feature allows sharing the product on various social media platforms like Facebook, Whatsapp, Instagram, Twitter, and many more.
4. Father’s Day Exclusive Coupon Code
Online shoppers will be hoping for a Father’s Day sale with a discount. To claim the discount, create an exclusive coupon code that is only valid for a limited time. This will trigger a sense of urgency to buy, resulting in an increase in revenue as more users visit your store to shop before the coupon code expires. To get the most traffic to your website, promote it everywhere.
Promote Me | Many apps in one Shopify app is a great app that includes features like Wheel of Fortune for giving your customers a discount.
Wheel of Fortune: When customers visit your website, this Wheel of Fortune feature, combined with your awesome discounts, will undoubtedly pique their interest, as a result, you can get sky-rocket sales on Father’s Day.
5. Show Recent Sales Or Add-To-Cart Through Pop-ups on Your Website
When another customer purchases a product from your site, a recent sales popup appears somewhere on the visitor’s computer.
When used correctly, pop-ups will give your website the boost it requires. In reality, a good pop-up on your website aids your users in making a decision as well as aids your business in making growth.
There’s also a tremendous app like Sales Notification | Sales Pop Shopify app that automatically shows recent Sales & Cart popup, Online Visitor, and Recent Visitors Notification to improve your online store’s sales by providing social evidence.
6. Make Your Online Store Mobile-Friendly
Technology has progressed to satisfy our needs through mobile. Websites are an essential part of this evolution as well. It’s important that your website should be mobile-friendly and simple to navigate for targeting the mobile user.
According to a study, 38% of American consumers use a mobile device to research a product before buying it.
Technology has progressed to satisfy our needs through mobile. Websites are an essential part of this evolution as well. It’s important that your website should be mobile-friendly and simple to navigate for targeting the mobile user.
While desktop and laptop computers remain the most popular way for consumers to make online purchases, the percentage of sales attributed to mobile devices should rapidly rise as consumers become more comfortable ordering products via mobile devices.
For that reason, the store owners/merchants can use the Buy Me – Sticky Buy Button Shopify app, which has a Desktop and Mobile view for a more functionally adaptive experience. As a result, we recommend keeping Mobile View turned on during the Father’s Day celebration to make an impact on sky-rocket sales on Father’s Day.
Conclusion
Marketing plans for Father’s Day should not end up here. You’ll come across several ideas that will help to sky-rocket sales on Father’s Day.
Don’t forget to optimize your eCommerce website when you’re concentrating on marketing. Make sure that everything from the homepage to the checkout page, including the product page, is perfectly optimized so that customers have a pleasant shopping experience. You may want to use One Page Checkout to give your visitors a fast checkout experience.
With the use of the Buy Me – Sticky Buy Button Shopify app start planning for Father’s Day. We wish you the best of luck with your sales.