Social media is used by approximately 3.81 billion people on the planet. They can be found on one or more social media sites. It makes social media one of the most important platforms for marketing and advertising your products and services. With such a large user base, you will be able to attract a large number of potential customers, which will help you improve your brand’s e-commerce conversion rate.
Social media marketing, on the other hand, is not as easy as it seems. Posting pictures of the things you’re selling won’t get you very far. Some techniques and methods have been proven to function that you can implement to improve conversions. The majority of these strategies delve into how to attract, communicate with, and gain the confidence of your target audience.
Numerous studies have shown the ability of social media to drive sales. Facebook content consumption has risen by 57% in the last two years, according to HubSpot.
According to a Forbes survey, 25% of social media users follow brand accounts, which have an effect on their final buying decisions at retail and online stores. Social media outlets such as Facebook, Twitter, and Instagram have the potential to drive sales. You must develop a plan to effectively use social media to your advantage.
For that Buy Me – Sticky Buy Button Shopify app has a feature called Sticky Buy Me Widget using which you can share your products to any social media to drive sales. This app has many social media options which you can enable to share your post.
Check out these Six tips for maximizing the visibility of your social media to drive sales.
1. Get To Know Your Target Market And Future Buyers
Understanding the target audience and reaching them where they live is the first step in developing effective social media campaigns.
Knowing the audience and which channels they use is the first step in using social media to drive sales. It’s critical to understand which platforms your target audience uses and to concentrate your efforts on those platforms. Rather than wasting time and money on various accounts, concentrate on a few sites.
2. Encourage And Feature User Generated Content
Organic content produced by your customers and followers on their social media is known as user-generated content (UGC). This may be photographs of your product/service taken by them or content produced by them for competitions.
Reposting these photos/videos shows the authenticity of your brand. This is an effective way to use social media to drive sales.
According to Business Insider, customers that see user-generated content are 97% more likely to convert and purchase something than those who don’t.
3. Promote And Highlight User-Generated Content
Organic content produced by your customers and followers on their social media is known as user-generated content (UGC). This may be photographs of your product/service taken by them or content produced by them for competitions.
Reposting these photos/videos demonstrates the brand’s authenticity. Customers who see user-generated content are 97% more likely to convert and buy something than those who don’t, according to Business Insider.
As opposed to a professional photo taken by the business, people prefer user-generated content because they can easily connect to a customer like them.
UGC is an excellent way to explain social evidence, which is the psychological and social phenomenon through which people subconsciously imitate the behavior of others. It’s also a tried and true method of driving sales.
4. To Inform And Entice Your Clients, Use Interactive Posts
Remember to produce useful content that educates and inspires consumers rather than hard-selling your product.
Unlike traditional marketing methods, social media marketing is unique. Your fans expect new exciting material regularly.
People are more likely to use social media in their spare time, so they want to see posts that are fun rather than posts that are pushy and compel them to buy something.
Here are a few options for doing so:
- Create engaging content that encourages people to comment, such as competitions.
- Photo/video/GIFs that are animated or cute.
- Post images or videos that are inspired by real-life events.
- To make funny stuff, include jokes or puns.
- Post content with recipes and how-to for using your stuff.
- Share pictures of customers interacting with or using your items.
5. Switch On Mobile View
Do you have a mobile-friendly website? If you don’t already have one, get one as soon as possible. A large number of people now use their phones to access their social media accounts; in reality, more people use Facebook on their phones than on their computers. Any social media sales promotion can almost certainly be viewed on a tablet, and you don’t want to irritate your customers with a sluggish, non-mobile-friendly platform that makes purchasing products difficult. For that reason, the Buy Me – Sticky Buy Button Shopify app has options for both desktop and mobile, and store owners can promote their products on both platforms including the mobile view.
6. Use Of Analytical Tools
Without analytics, marketing efforts and plans will fall short. Analytics are important because they enable you to evaluate the results of your marketing campaigns and, as a result, prepare for the future of your company. When you use social media analytics, you will see how successful your tactics are and what else you can do to improve your e-commerce conversion rates. Buy Me – Sticky Buy Button Shopify app has a feature called Analytics, which allows you to see past sales from both desktop and mobile devices. You’ll be able to see how many of your customers shared your goods with their social media networks using the Social Media platform. It’s very helpful, and it’s a free referral that you’ll get without having to pay for advertising.
Conclusion
As you can see, social media is an excellent platform for promoting the brand and driving sales. You can increase revenue without investing a lot of money by using various social media channels.
Use these strategies, as well as the influence of social media, to drive sales.