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Increasing the Average Order Value (AOV) is a key strategy for maximizing revenue in e-commerce. Two highly effective techniques to achieve this are upselling and cross-selling. By strategically encouraging customers to buy higher-value products or complementary items, you can boost sales while enhancing the shopping experience.

What is Upselling?

Upselling is a technique where a customer is encouraged to purchase a higher-end version of the product they are interested in. For example, if a customer is considering a basic laptop, an upsell would involve suggesting a model with better specifications at a slightly higher price. This approach not only enhances the customer’s experience by offering them a better product but also increases the store’s revenue per transaction.

What is Cross-Selling?

Cross-selling involves recommending complementary products that enhance the main purchase. For example, if a customer buys a smartphone, a cross-sell would include offering accessories like a protective case, wireless earbuds, or a screen protector. By providing valuable add-ons, businesses can improve customer satisfaction and encourage repeat purchases.

Here are some important tips for implementing upselling and cross-selling effectively.

1. Offer Relevant Product Recommendations

Customers are more likely to purchase additional items when they are relevant to their original selection. Use data-driven insights to suggest products that align with their interests, browsing history, or items in their cart. Personalized recommendations make customers feel understood and increase their likelihood of accepting an upsell or cross-sell offer. Leveraging artificial intelligence (AI) or machine learning to analyze user behavior can further refine these suggestions, making them more accurate and compelling.

2. Use Bundling Strategies

Product bundling allows merchants to package complementary items together at a slightly discounted price. This not only increases the perceived value but also encourages customers to buy more. For example, a camera bundle that includes a memory card, camera bag, and extra battery at a small discount can be more enticing than purchasing these items separately. Bundling also simplifies customer decision-making by offering everything they need in one convenient package.

3. Highlight Savings and Benefits

When upselling or cross-selling, it’s essential to communicate the added value. Show customers how upgrading to a premium version or adding an extra item can save them money in the long run. For instance, if a customer is buying a printer, highlighting that a slightly more expensive model includes double the ink capacity can justify the higher price. Displaying side-by-side comparisons of features and benefits helps customers see why spending a little extra is worthwhile.

4. Implement Time-Sensitive Offers

Creating a sense of urgency with limited-time upsell or cross-sell discounts can drive customers to make faster decisions. Flash deals and exclusive offers are great ways to boost conversions. For example, offering a 10% discount on an accessory if purchased within 30 minutes of the main product can push hesitant buyers to complete the transaction. Countdown timers and limited-stock warnings can further increase urgency and encourage immediate action.

5. Optimize Product Pages and Checkout Process

Displaying upsell and cross-sell suggestions prominently on product pages, cart pages, and during checkout increases visibility. Ensuring a seamless checkout process further enhances the chances of customers adding more to their cart. An optimized checkout experience with minimal steps and clear calls to action reduces friction and improves conversion rates. Additionally, using pop-ups or sidebars to showcase relevant products without disrupting the shopping flow can be an effective strategy.

6. Leverage Email and Retargeting Campaigns

Post-purchase emails and retargeting ads can effectively encourage customers to return and make additional purchases. Suggest related products based on their recent orders to maintain engagement. Sending a follow-up email with a discount code for complementary items or showing targeted ads for accessories the customer viewed can re-engage them and increase repeat purchases. Personalized email campaigns that include customer names and dynamic product recommendations can make the messaging more compelling.

7. Build Trust with Social Proof

Customers are more likely to trust and act on upsell and cross-sell recommendations when they see that others have done the same. Showcasing user reviews, testimonials, and recent purchase notifications helps build confidence in product suggestions.

Boosting average order value (AOV) requires strategic selling, and real-time social proof can make a significant impact. The ToastiBar – Sales Popup Shopify app helps merchants achieve this by displaying live sales notifications, subtly encouraging customers to explore and add more to their carts. When shoppers see that others are actively making purchases, it builds confidence and makes them more receptive to upsell and cross-sell offers. By integrating ToastiBar, you create a dynamic shopping environment that fosters trust, increases engagement, and ultimately leads to higher conversion rates and larger transactions.

Conclusion

Upselling and cross-selling are powerful strategies for increasing AOV and driving revenue growth. By implementing relevant recommendations, optimizing product displays, and leveraging social proof, merchants can encourage customers to spend more while enhancing their overall shopping experience. These techniques not only help businesses maximize their revenue but also improve customer satisfaction by offering them better deals and a more comprehensive shopping experience. Start applying these tactics today and watch your sales grow!

Cart abandonment is a major challenge for e-commerce businesses. Studies show that nearly 70% of online shopping carts are abandoned before checkout. This means merchants are losing potential revenue every day. The good news? You can take strategic steps to reduce cart abandonment and boost sales. Let’s dive into the most effective tactics to turn hesitant shoppers into paying customers.

1. Simplify the Checkout Process

A complicated checkout process is one of the biggest reasons for cart abandonment. Make it as easy as possible for customers to complete their purchase. One effective way to do this is by offering a guest checkout option, allowing customers to make a purchase without the need to create an account. This eliminates friction and speeds up the process. Additionally, minimizing the number of form fields required helps streamline the checkout experience, preventing customers from feeling overwhelmed. Implementing autofill options for payment and shipping details further enhances the ease of checkout. To reduce uncertainty, displaying a progress bar informs customers how close they are to completing their orders, motivating them to finish the process.

To make the checkout process even faster and more seamless, consider using the Buy Me – Sticky Buy Button Shopify app. This app ensures that the buy button remains visible to customers as they scroll through the product page, reducing the chances of them getting distracted or abandoning their cart. It also provides a floating cart, quick buy widgets, and sticky checkout options, making the purchase process smooth and efficient. By integrating this app, merchants can significantly enhance their checkout experience, reduce cart abandonment, and boost sales.

2. Be Transparent About Costs

Unexpected costs like shipping fees and taxes can scare off potential buyers and lead to cart abandonment. Providing full pricing transparency upfront helps build trust and prevents last-minute surprises. Displaying estimated shipping costs on the product page gives customers a clear idea of their total expenses before checkout. Whenever possible, offering free shipping incentives encourages higher conversion rates. If additional fees apply, highlighting them before checkout ensures customers are well-informed and less likely to abandon their carts due to unexpected costs, helping reduce cart abandonment and boost sales.

3. Optimize for Mobile Users

With mobile shopping on the rise, a mobile-friendly checkout experience is crucial to reduce cart abandonment and boost sales. Ensuring your website is fully responsive allows shoppers to browse and purchase seamlessly across different devices. Additionally, optimizing loading speed prevents frustration caused by slow pages. A mobile-friendly checkout should also include large, easy-to-click buttons that simplify navigation and make completing a purchase effortless.

4. Offer Multiple Payment Options

Customers have different payment preferences, and providing a variety of options increases the chances of completing a sale. Accepting major credit/debit cards, PayPal, Apple Pay, Google Pay, and Buy Now, Pay Later (BNPL) options caters to a broader audience. Ensuring secure payment gateways with SSL encryption reassures customers that their transactions are safe, boosts confidence in the purchasing process, and helps reduce cart abandonment and boost sales.

5. Use Exit-Intent Popups

Exit-intent popups can help capture abandoning visitors before they leave. When a user moves their cursor toward the close button or navigation bar, an automated popup can appear with an incentive. Offering limited-time discounts or free shipping encourages customers to reconsider their decision. Another effective strategy is providing an option to save their cart for later, allowing them to return and complete the purchase. Using persuasive messaging such as “Wait! Get 10% off if you complete your purchase now!” adds urgency and increases the likelihood of conversion while helping to reduce cart abandonment and boost sales.

6. Implement Cart Recovery Emails

Many shoppers leave their carts with the intent to return later. Sending timely reminders can bring them back and increase conversions. The first email should be sent within an hour of abandonment to keep the purchase fresh in their minds. A compelling subject line like “Forgot something? Complete your purchase now!” grabs attention and encourages them to revisit their cart. To further entice customers, offering an incentive such as a discount or free shipping can help seal the deal and effectively reduce cart abandonment, and boost sales.

7. Build Trust with Social Proof

Customers hesitate when they’re unsure about a product or store’s credibility. Trust signals help remove doubts and build confidence. Showcasing product reviews and ratings prominently on product pages allows potential buyers to see what others think. Additionally, offering hassle-free return policies and money-back guarantees reduces perceived risk, making customers more comfortable completing their purchases.

To further enhance trust and social proof, consider using the ToastiBar – Sales Popup Shopify app. This app displays real-time sales notifications on your store, showing visitors that other customers are actively purchasing products. Seeing these notifications creates a sense of urgency and encourages hesitant buyers to make a purchase, as they feel reassured that others are already trusting your store. Integrating ToastiBar can significantly improve conversion rates by leveraging social proof effectively and helping to reduce cart abandonment and boost sales.

8. Enable Save-for-Later Features

Some shoppers abandon carts simply because they’re not ready to buy yet. A save-for-later feature helps keep them engaged and makes it easier for them to return. Allowing customers to add products to a wishlist ensures they don’t lose track of items they’re interested in. Enabling cart persistence means that items remain in the cart when they return, removing the frustration of having to search for them again. These features help reduce cart abandonment and boost sales by making it easier for customers to complete their purchases later.

9. Use Retargeting Ads

Retargeting ads remind shoppers of the products they left behind and bring them back to complete the purchase. Dynamic product ads, which showcase the exact items they abandoned, personalize the experience and increase the chances of conversion. Displaying retargeting ads on social media platforms and search engines helps keep your brand top of mind. To further incentivize returning customers, offering an exclusive deal, such as a limited-time discount, can be a powerful motivator in reducing cart abandonment and boosting sales.

10. Provide Excellent Customer Support

Sometimes, customers abandon carts because they have unanswered questions. Providing real-time support ensures they get the information they need to proceed with confidence. Offering live chat assistance during checkout allows immediate issue resolution. Additionally, having a clear and easy-to-access FAQ section addresses common concerns without requiring direct interaction. Ensuring quick response times via email or phone support further enhances customer trust and improves the overall shopping experience, ultimately helping reduce cart abandonment and boost sales.

Conclusion

Reducing cart abandonment and boosting sales requires a combination of strategies focused on improving the shopping experience, building trust, and re-engaging potential buyers. By simplifying the checkout process, offering flexible payment options, and using tools like retargeting and recovery emails, you can significantly boost conversions and increase revenue. Start implementing these tactics today and watch your sales grow!

Every year on March 8th, International Women’s Day is commemorated. This unique day is now observed around the world, with people coming together to honor women’s rights, equality, and accomplishments. With the rise of the Internet and social media, International Women’s Day has surpassed Christmas as the second most widely observed holiday worldwide. Brands have joined the global celebration in recent years, incorporating gender equality into their corporate values. International Women’s Day marketing strategies are one of their ways to inspire women. So, if you want to join in the fun, you’ve come to the right spot! We’ll now present some innovative marketing ideas for you to consider!

Here, we’ll take a look at some ideas on how your business can celebrate the holiday with a focus on specific marketing campaigns you can implement to boost sales during Women’s Day. Let’s get started!

Here, we’ll consider some concepts for an e-commerce store that will celebrate the vacation, with a spotlight on distinctive promoting methods you’ll be able to run to coincide with the event. Let’s get this started!

1. Showing Notification Popups As Social Proof

There’s also a fantastic app called  ToastiBar – Sales Pop Shopify App that automatically shows, recent Sales, Add-to-Cart, Online Visitors, Recent Visitors, Product Visitors, Product Reviews, Order Summary, Low Inventories, and Cart Summary Notifications to improve your online store’s sales by providing social evidence.

ToastiBar – Sales Pop is a Shopify app that lets you build social proof about your busy store by displaying recent orders. The “Toastibar – Sales Pop” Shopify App shows recent orders in a pop-up window, including details such as the customer’s name, city, purchased items’ names, product image, and purchase time. If your store is new and you don’t have a lot of orders, you can show cart notifications, which are notifications that other customers get when someone adds items to their cart, which is another form of social proof that can help improve sales. Online Visitor Notification will show the number of current website visitors. Recent Visitors Notification will show the number of visitors who have visited the store. Product Visitors Notification will show the number of current product page visitors.

Furthermore, the Product Reviews Notification Popups will display notifications for the reviews received for your products on the website. The Order Summary Notification Popups provides a concise summary of orders placed by visitors within a specific time frame, giving visitors valuable insights into your website’s recent activity and performance. The Low Inventories Notification Popups keep visitors informed about product availability in real-time, enhancing their shopping experience and building trust in your website’s reliability. The Cart Summary Notification Popups feature injects vitality and credibility into your website by displaying real-time notifications of product additions to carts.

2. Convert Wish Lists and Fix Abandoned Carts

Many customers will put things in their shopping carts or wish lists and then forget about them. This occurs more often than you would expect, and as an e-commerce specialist, you should be aware of it. Since the client has already shown interest in the product, this is the best way for you to have a high conversion potential. You may bring this into practice by giving discounts or gifts in exchange for purchases.

To limit cart abandonment on Women’s Day, everything needs to be faster for checkout. For this, you can use the Buy Me – Sticky Buy Button Shopify App to increase sales by using features such as Sticky Buy Me Cart, which aids in faster checkout. Customers do not need to be concerned since this widget will appear on every page of the website. Simply click on the Cart icon and the customer will be taken straight to the Checkout page.

3. Make Sure Your Website Is Mobile-Friendly

Make sure your eCommerce store is mobile-friendly. As more people browse and buy online using mobile devices, your eCommerce store must work well on all mobile devices.

App purchases accounted for about 40% of overall online sales in 2017 and are forecast to surpass 50% by 2021.

A growing number of customers are shopping from their phones on Women’s Day. For this purpose, a sparkling application such as the Buy Me – Sticky Buy Button Shopify app application provides both a Desktop and Mobile view for a more techno-responsive feel. So, to make an impression and increase revenue during the Women’s Day celebration, we suggest keeping Mobile View activated.

4. Add Widgets for Quick Deal

You should provide a widget that will assist you in creating a better atmosphere for your customers to complete a fast transaction. As an example, the Buy Me – Sticky Buy Button app has additional features that will assist you in increasing sales. Customers can easily add items to their cart and make fast purchases using features such as Sticky Buy Me Widget, Sticky Buy Me Cart, Quick Buy Me Widget, and many others. So Buy Me – Sticky Buy Button Shopify app can assist the customer during the purchase process and help them get the best price.

Valentine’s Day, which is soon approaching, is celebrated as a special day for expressing love and affection. This occasion offers a great opportunity for e-commerce businesses to increase sales and develop stronger connections with their customers. For online business owners, it can be challenging to stand out during this time of the year due to the overwhelming amount of holiday advertisements in the market.

If you are an e-commerce business owner and want to develop a deeper connection with your audience and stand out this Valentine’s Day, you have landed at the right place.

This guide provides marketing ideas and strategies for e-commerce businesses to stand out on Valentine’s Day and connect with their audience.

1. Leverage Social Proof and Urgency

Utilizing social proof to showcase the popularity of your products is one of the most effective ways to increase sales. One way to implement this strategy is through the use of the ToastiBar – Sales Popup Shopify App. This app enables the display of real-time notifications of various types of customer activity on the website, including Recent Sales Notifications, Add-To-Cart Notifications, Online Visitors Notifications, Recent Visitors Notifications, Product Visitors Notifications, Product Reviews Notifications, Order Summary Notifications, Low Inventories Notifications, and Cart Summary Notifications.

By displaying these notifications to potential customers, a sense of urgency and scarcity is created, which can encourage them to make a purchase. Similarly, if they see a notification that there are only a few items left in stock, they may be more likely to make a purchase sooner rather than later.

To boost the visibility of your discounted offers, you can use the Buy Me – Sticky Buy Button Shopify App. This app offers the Quick Buy Me Widget feature that makes it easy and convenient for your customers to add discounted items to their carts without visiting the product pages. With these options, your customers can quickly take advantage of your promotions and enjoy a seamless shopping experience.

2. Create a Captivating Valentine’s Day Atmosphere

If you’re looking to create a romantic ambiance for your website this Valentine’s Day, there are a few things you can do to set the mood. Firstly, consider adding Valentine ‘s-themed visuals, banners, and graphics. You can utilize warm colors like red and pink, and incorporate heart-shaped elements to make your website look more festive and inviting.

To further enhance the shopping experience, you can utilize the Buy Me – Sticky Buy Button Shopify App. This app has a feature called Festival Attraction, which can take the ambiance to a whole new level by changing the cursor icon to a festive symbol. This creates a delightful and immersive shopping experience for your customers, making them feel more involved in the festivities.

With these simple tweaks, you can ensure that your website evokes the spirit of Valentine’s Day from the moment visitors land on your homepage. So, go ahead and transform your website into a romantic haven, and let love take center stage this Valentine’s Day.

3. Curate Valentine’s Day Gift Collections

Assist your clients in selecting the ideal presents for their loved ones by curating exclusive Valentine’s Day collections. You can create categories like “Gifts for Him,” “Gifts for Her,” or “Romantic Date Night Essentials.” Emphasize popular products and offer valuable recommendations to ensure a smooth shopping experience.

Maximize the benefits of notim app: Manage Inventory Shopify App, which manages inventory to ensure that your handpicked collections have sufficient stock. Keep track of inventory levels, establish alerts for low inventory, and simplify the reordering process to meet the increased demand during the Valentine’s Day season.

4. Implement Special Offers and Discounts

To make the most of this opportunity, you may consider running limited-time offers, bundle deals, or exclusive discounts for couples to encourage them to make a purchase. You can promote these offers prominently on your website and through your marketing channels to catch the attention and drive sales. Moreover, you can create curated collections or special gift guides of products to help customers find the perfect Valentine’s Day gift for their loved ones. By putting in the effort to create a memorable and enjoyable shopping experience, you can increase customer loyalty and attract new customers to your business.

One of the standout features of the Promote Me | Many apps in one Shopify App is the Wheel of Fortune. This feature allows store owners to incorporate discounts and promotions interactively and engagingly. By spinning the wheel, customers have the chance to win exclusive discounts and deals, adding an element of excitement to their shopping experience. This feature not only increases customer engagement but also makes them feel special and appreciated, which can lead to increased customer loyalty and repeat business. With the Wheel of Fortune feature, store owners can enhance their marketing strategy and improve their sales numbers.

5. Engage in Social Media Marketing

To maximize the effectiveness of your Valentine’s Day marketing campaign, it is recommended that you utilize the extensive reach of social media platforms. This can be achieved by incorporating eye-catching visuals, implementing targeted advertising, and producing engaging content that is tailored to your specific audience. In addition, launching themed contests or giveaways can encourage user-generated content and help boost overall engagement.

Use the Buy Me – Sticky Buy Button Shopify App with the Sticky Buy Me Widget feature that allows you to create direct links to your products, which you can then share on various social media platforms. By doing so, you can enhance the shareability of your products and encourage customers to spread the love. This can help you increase your brand awareness and drive more traffic to your store, ultimately leading to increased sales and revenue.

6. Optimize Email Marketing Campaigns

With Valentine’s Day fast approaching, it’s crucial to create effective email campaigns that will connect with your target audience. To achieve success, it’s recommended that you segment your audience based on their purchase history and preferences. This will allow you to send customized emails that cater to their unique interests and increase the probability of engagement and conversion. By leveraging this data-driven approach, you can optimize your email campaigns and achieve better results.

When creating your email campaigns, make sure to include engaging subject lines that will grab the attention of your recipients. Use vibrant visuals that are eye-catching and visually appealing to help your emails stand out in crowded inboxes. Additionally, consider offering exclusive promotions and discounts to incentivize your audience to take action.

7. Offer Free Shipping and Expedited Delivery

Consider providing free shipping or discounted shipping rates for Valentine’s Day orders. This incentive can be a great incentive for customers to complete their purchases and can help boost sales during this holiday season. Additionally, offering expedited delivery options can be especially helpful for last-minute shoppers who need their gifts to arrive on time. By providing a range of shipping options and promotions, you can create a more customer-friendly experience and increase the chances of your products being purchased.

With the Advanced Shipping Bar feature in Promote Me | Many apps in one Shopify App, you can efficiently communicate shipping information to your customers. This feature enables you to convey free shipping eligibility to your customers and create a sense of value for their purchases. It’s a powerful tool that can help you optimize your shipping strategy and improve your customer experience.

8. Reclaim Cart Products That Were Left Behind

It is crucial to ensure a good customer experience and minimize cart abandonment during periods of high website traffic. To achieve this, the Buy Me – Sticky Buy Button Shopify App is a possible solution with various features, including the Sticky Buy Me Cart. This feature streamlines the checkout process, making it quicker and more efficient for users. By incorporating this app, you can enhance your website’s functionality, leading to a seamless shopping experience for your customers. This, in turn, can increase sales and customer satisfaction.

Furthermore, a strategic approach to targeting potential customers who have abandoned their cart involves leveraging remarketing campaigns on social media. Such campaigns can be highly effective in recapturing the interest of potential customers who may have become distracted or disinterested during the checkout process.

9. Create Valentine’s Day Landing Pages

Designing personalized landing pages specifically for Valentine’s Day is a brilliant concept. These pages must exhibit your top-notch merchandise, exclusive deals, and gift recommendations. The layout must be uncomplicated and easy to comprehend, ensuring that customers can purchase items effortlessly. Bear in mind that a well-crafted landing page can significantly boost your conversion rates.

The implementation of the notim app: Manage Inventory Shopify App is required. It is a Shopify app that helps manage inventory. Its purpose is to ensure a well-stocked inventory for the products displayed on the Valentine’s Day landing pages. This will help popular items to be available to meet the increased demand.

Conclusion

E-commerce businesses can leverage Valentine’s Day to establish an emotional connection with customers and increase sales. You can enhance the shopping experience of your customers by implementing the strategies and utilizing the features of Shopify apps discussed in this comprehensive guide.

Celebrate love and success this Valentine’s Day by embracing the spirit of romance and improving your online store. Follow the tips and suggestions mentioned in this guide to make your e-commerce business stand out this Valentine’s Day.

The countdown to Black Friday and Cyber Monday has officially begun, and it’s crucial for merchants to be fully prepared. However, in today’s fiercely competitive market, simply having enough inventory isn’t enough. Merchants need to plan beyond stock levels to succeed. Key preparations include designing irresistible discount offers, creating user-friendly, responsive web pages, crafting impactful promotional campaigns, expanding product offerings with dropshipping, introducing subscription options, streamlining the checkout process, and much more. Being ready for these critical areas will help ensure a successful Black Friday and Cyber Monday sale.

To get your website ready for the Black Friday and Cyber Monday sales, it’s essential to leverage powerful Shopify apps that can boost your store’s performance during this high-traffic period. However, the biggest challenge for merchants is finding and selecting the right apps that truly add value and reduce their workload. This blog is designed to simplify that process, helping you quickly identify the best Shopify apps to streamline your tasks and maximize your store’s success during the sale season.

Top Shopify Apps to Supercharge Your Sales for Black Friday & Cyber Monday

ToastiBar – Sales Popup

Boost Sales with Sales Notifications, Cart Notifications, Visitors Notifications, Product Reviews Notifications, Summary Notifications, Low Inventories Notifications & more…

Key Features:

• Drive sales with real-time data. Display live visitor count, reviews & sales.
• Geo-location and Multi-Lingual: Display popups in English & 75+ languages.
• Tailor sales proof with geo-location for personalized showcasing & social proof.
• Powerful analytical data: Track clicks, impressions, and CTR to enhance conversion.
• Maximize conversions with real-time data. Display visitor count, reviews & sales.

Trial: 14 Days Free Trial

Plan: Free & Paid [With 50% Discount In BFCM Offer]

Discount Code: BFCM50_2024

Discount Link: ToastiBar – Sales Popup

Buy Me – Buy Button

Enhance sales and conversions with Sticky Buy Me, a fully customizable add-to-cart bar that enhances the shopping experience. Quick Buy buttons and Sticky Cart functionality simplify the checkout process and reduce cart abandonment.

Key Features:

• Sticky Add To Cart: Enhancing the Shopping Experience with Persistent Visibility.
• Introducing Sticky Cart: Simplify Checkout with an Always Visible Floating Cart.
• Quick Buy Button: Streamlining Purchases Directly from Homepage and Collections.
• Remember My Cart: Seamlessly Access Your Cart Across Multiple Devices.
• Festival Attractions: Captivate visitors with eye-catching animations and vibrant seasonal themes, creating a more engaging and enjoyable shopping experience.

Trial: 14 Days Free Trial

Plan: Free & Paid [With 50% Discount In BFCM Offer]

Discount Code: BFCM50_2024

Discount Link: Buy Me – Buy Button

notim app: Manage Inventory

Elevate your sales and conversions with a powerful inventory management tool that sends email alerts when products fall below warning levels or go out of stock. Keep your customers engaged with back-in-stock notifications, ensuring you never miss an opportunity to drive sales!

• Receive global email reminders for all Out-of-Stock products.
• Receive email reminders of specific products.
• Send back-in-stock reminders
• Re-stock the products whenever they are out of stock.
• Manage out-of-stock (below inventory warning level) products.

Trial: 14 Days Free Trial

Plan: Paid [With 50% Discount In BFCM Offer]

Discount Code: BFCM50_2024

Discount Link: notim app: Manage Inventory

UpPromote Affiliate Marketing

The Top-recommended Affiliate & Referral Marketing Solution on Shopify

• Customize everything matching your brand: affiliate portal, link, sign-up page
• Show the refer-a-friend program as a widget, landing page, or post-purchase signup
• Seamlessly track referral orders via affiliate links, coupons, and connected emails
• Motivate affiliates effectively: auto-discount, bonus, gifts, store credit, MLM
• Automate your affiliate program process: PayPal auto-pay, Auto-tier Commission

Trial: 14 Days Free Trial

Plan: Free & Paid [With 20% Discount In BFCM Offer – For New Users On All Paid Plans For A Lifetime. Offer Valid Till Dec 31.]

Discount Link: UpPromote Affiliate Marketing

Tiny SEO Image optimize, Speed

TinyIMG – essential app for a fast and SEO-optimized store

• SEO booster & sitemap SEO optimizer to boost Google search rankings.
• Auto page speed optimizer for site speed score boost through lazy load.
• One-click image SEO, image compression, image resize, file & alt text generator.
• Broken link detection and 404/301 redirect feature to never lose traffic.
• JSON-LD, AI meta generator, lazy load, and script control for an optimized store.

Plan: Free & Paid [With 30% Discount In BFCM Offer]

Discount Link: Tiny SEO Image optimize, Speed

Consentmo GDPR Compliance

Consentmo is the go-to compliance app tailored for Shopify merchants.

• Consent for GDPR, CCPA-CPRA and other US Laws, LGPD, PIPEDA and APA-NZPA
• Customer Data requests (DSARs) and Auto Generated Compliance pages for all laws
• Bar & Brand Sync: One click to blend your cookie bar’s design with your style
• Accessibility WCAG 2.2 + ADA, Multilingual translations, Checkout Block & GPC
• Google Certified CMP + TCF v2.2 Compliance and the most elaborative Dashboard

Trial: 7 Days Free Trial

Plan: Free & Paid [With 20% Discount In BFCM Offer – For The Next 3 Months On All Paid Plans. Promotion Validity: 1st of November – 29th of November]

Discount Link: Consentmo GDPR Compliance

Rubix Bulk Price Editor

Schedule storewide sales & bulk editing prices in an easy way! No more manual changes are needed. P.S We also support Market price editor 🙂

• Market Price editor: edit market price in bulk without CSV
• Schedule Sales: schedule your sales campaign and let the app do the rest
• Rollback feature: revert back all the changes to the original price
• Various filter: select product based on tag, collections, title, vendor, etc
• Restrict discount code: disable discount code for the discounted products

Trial: 30 Days Free Trial

Plan: Free & Paid [With 30 Days Of Free Trial For Paid Plans In BFCM Offer]

Discount Code: BFCM30

Discount Link: Rubix Bulk Price Editor

BON Loyalty, Rewards & Referrals

A top-rated loyalty app to boost customer retention & BFCM repeat purchases.

• Seamless loyalty across channels – reward online and in-store (POS) shoppers alike
• Drive quick actions with limited-time offers for purchases & account creation
• Expand globally with 250+ languages showcase and multi-currency discounts
• Encourage customers to return by letting guests earn points on purchases
• Increase order value by offering discount on specific items (minimum spend required)

Trial: 3 Days Free Trial

Plan: Free & Paid [With 20% Discount For 6 Months In BFCM Offer]

How To Claim Discount: Install The App > Contact Support To Claim The Discount

Discount Link: BON Loyalty, Rewards & Referrals

Ako Loyalty Retargeting CRM

Boost repeat purchases & conversions with loyalty retargeting program

• 💎 Ako Loyalty Program: Encourage repeat purchases with VIP tiers, referral rewards, and one-click social logins, increasing customer lifetime value.
• 🔁Ako Retargeting: Win back lost customers and turn them into loyal buyers with targeted retargeting campaigns.
• 📊Ako CRM Dashboard: Gain deeper insights into customer behavior, track financial performance, and refine marketing strategies for better results.

Trial: 30 Days Free Trial

Plan: Free & Paid

Discount Code: MAKEPROSIMP30

Discount Link: Ako Loyalty Retargeting CRM

iCart Cart Drawer Cart Upsell

iCart is a Best Shopify Upsell App to Boost AOV and Cart Conversions.

• Customize the side cart drawer, cart popup, and cart page to reduce cart abandonment
• Show in cart upsell and cross-sell product suggestions to your customers
• Attract customers with a progress bar, free gift, and volume discount
• Offer product bundles with exciting discount offers
• Dedicated in-built analytics to track profits gained from iCart in your store

Trial: 14 Days Free Trial

Plan: Free & Paid [With 20% Discount In BFCM Offer – Valid from Nov 1st 2024 To Nov 30th 2024. Note: This BFCM Offer Applies For New Users Only]

Discount Link: iCart Cart Drawer Cart Upsell

Searchanise Search & Filter

Supercharge your e-store with an advanced search & filter app

• Instant search across products and collections
• Customizable filters for quick product discovery
• Personalized AI search
• Merchandising tools for better product visibility
• Search analytics for improved sales insights

Trial: 14 Days Free Trial

Plan: Free & Paid [With 20% Discount On All Yearly Plans In BFCM Offer]

Discount Code: SNMPS_BFCM24

How To Claim Discount: Install The App > Send The Discount Code To [email protected] – The Support Team Will Apply The Discount.

Discount Link: Searchanise Search & Filter

Conclusion

As we gear up for the busiest shopping days of the year, having the right tools in your Shopify store can make all the difference. The best discounted Shopify apps mentioned above are designed to help you boost sales, enhance the customer experience, and maximize your profits this Black Friday & Cyber Monday. Whether you need apps for sales popups, inventory management, or quick checkout solutions, these tools will give your store a competitive edge. Don’t miss out on the opportunity to leverage these discounted apps and make your BFCM 2024 season the most successful one yet!

Father’s Day is approaching, and this is the time of year that store owners/merchants will be looking to advertise related sales on their websites to sky-rocket sales by celebrating Father’s Day.

According to the  National Retail Federation, Consumers are spending a near-record $15.3 billion on Father’s Day presents. That works out to $133 per person on average, with those aged 24 to 35 spending $188 per person.

The NRF wrote, “The pandemic persists, but buyers are still willing to show Dad some appreciation this Father’s Day.”

According to the trade organization:

• 75% of customers want to celebrate Father’s Day this year.
• This year, 58% say they’ll celebrate it virtually.
• Personal care, home and gardening, equipment, and appliances are the most common gift categories.

When Father’s Day approaches, brands will be coming up with some incredible Father’s Day marketing ideas to improve store sales. If you’re looking for something similar, we have got covered.

In this article, we have presented a variety of marketing tactics, as well as some pointers on how to sky-rocket sales on Father’s Day.

1. Optimize The Experience Visitors Have On Your Website

In today’s marketing landscape, the website has become more critical than ever. As a website that works for you 24 hours a day, seven days a week, it has the potential to be the most important asset and the focal point of your marketing efforts.

The collection of behaviors that customers exhibit when interacting with a website is referred to as user experience (UX). UX is influenced by a variety of factors, ranging from website design to shape design.

User experience refers to users’ perceptions of your website or another application, based on how simple and enjoyable it is to use. When you boost user experience, you make it more appealing for consumers to engage with your brand.

For that, you can use an amazing application like the Buy Me – Sticky Buy Button Shopify app to improve the customer experience on your website. This app has such fine features as Sticky Buy Me Widget, Sticky Buy Me Cart, Sticky Cart Preview, Quick Buy Me Widget, and many more that will give an enormous experience to the customer so it is far easy to grab the deal on your store.

With the use of the Buy Me – Sticky Buy Button Shopify app, store owners/merchants can reduce friction between your website and your target audience by improving user experience. As a result, store owners/merchants can achieve sky-rocket sales on Father’s Day.

2. Audit The Entire Checkout Process To Maximize Conversions

The checkout process refers to the steps that a customer must take to complete an online order. An eCommerce website’s checkout process is the grand finale. It’s here the prospect finalizes product selections and then pays.

To sky-rocket sales on Father’s Day the fabulous app like Buy Me – Sticky Buy Button Shopify app will help store owners/merchants to give their customers an easy and user-friendly checkout process to grab the deal, and reduce cart abandonment. As a result, store owners/merchants can achieve maximum conversions.

Buy Me – Sticky Buy Button Shopify app has a feature like the Sticky Buy Me Cart which will aid in faster checkout. Customers need not worry because this widget will appear on every page of the website. When the customer clicks on the Cart button, they will be taken directly to the Checkout page.

3. Get Social

One of the most successful ways to increase traffic to your website is to use social media sites to promote your content.

Social media platforms are an extremely good idea for spreading the news about a Father’s Day sale.

This is possible by the Sticky Buy Me Widget feature of the Buy Me – Sticky Buy Button Shopify app. This feature allows sharing the product on various social media platforms like Facebook, Whatsapp, Instagram, Twitter, and many more.

4. Father’s Day Exclusive Coupon Code

Online shoppers will be hoping for a Father’s Day sale with a discount. To claim the discount, create an exclusive coupon code that is only valid for a limited time. This will trigger a sense of urgency to buy, resulting in an increase in revenue as more users visit your store to shop before the coupon code expires. To get the most traffic to your website, promote it everywhere.

Promote Me | Many apps in one Shopify app is a great app that includes features like Wheel of Fortune for giving your customers a discount.

Wheel of Fortune: When customers visit your website, this Wheel of Fortune feature, combined with your awesome discounts, will undoubtedly pique their interest, as a result, you can get sky-rocket sales on Father’s Day.

5. Show Recent Sales Or Add-To-Cart Through Pop-ups on Your Website

When another customer purchases a product from your site, a recent sales popup appears somewhere on the visitor’s computer.

When used correctly, pop-ups will give your website the boost it requires. In reality, a good pop-up on your website aids your users in making a decision as well as aids your business in making growth.

There’s also a tremendous app like Sales Notification | Sales Pop Shopify app that automatically shows recent Sales & Cart popup, Online Visitor, and Recent Visitors Notification to improve your online store’s sales by providing social evidence.

6. Make Your Online Store Mobile-Friendly

Technology has progressed to satisfy our needs through mobile. Websites are an essential part of this evolution as well. It’s important that your website should be mobile-friendly and simple to navigate for targeting the mobile user.

According to a study, 38% of American consumers use a mobile device to research a product before buying it.

Technology has progressed to satisfy our needs through mobile. Websites are an essential part of this evolution as well. It’s important that your website should be mobile-friendly and simple to navigate for targeting the mobile user.

While desktop and laptop computers remain the most popular way for consumers to make online purchases, the percentage of sales attributed to mobile devices should rapidly rise as consumers become more comfortable ordering products via mobile devices.

For that reason, the store owners/merchants can use the Buy Me – Sticky Buy Button Shopify app, which has a Desktop and Mobile view for a more functionally adaptive experience. As a result, we recommend keeping Mobile View turned on during the Father’s Day celebration to make an impact on sky-rocket sales on Father’s Day.

Conclusion

Marketing plans for Father’s Day should not end up here. You’ll come across several ideas that will help to sky-rocket sales on Father’s Day.

Don’t forget to optimize your eCommerce website when you’re concentrating on marketing. Make sure that everything from the homepage to the checkout page, including the product page, is perfectly optimized so that customers have a pleasant shopping experience. You may want to use One Page Checkout to give your visitors a fast checkout experience.

With the use of the Buy Me – Sticky Buy Button Shopify app start planning for Father’s Day. We wish you the best of luck with your sales.

The Customer enjoys surprising his/her mother and grandmother in his/her life with gifts by celebrating Mother’s Day. This is the time of year when everyone is looking to celebrate Mother’s Day with some gift ideas, and there are a few things you can do as an e-commerce store owner to help your brand be seen as a gift choice.

According to the National Retail Federation’s latest survey, Approximately 86% of online consumers are celebrating Mother’s Day every year. But, even more importantly, on average 34% of them looked to stores/websites for Mother’s Day sales.

• • In the current state, 84% of participants say that celebrating Mother’s Day is important to them this year.
  • The typical customer wants to spend $274 on gifts while celebrating Mother’s Day.
  • Clothing/accessories, electronics, housewares/gardening equipment, and books all saw substantial increases this year.

When it comes to seasonal sales, online retailers recognize that marketing is a war of expectations rather than goods. Standing out from the crowd, attracting new customers, entertaining current customers, and thanking loyal customers all take time and effort.

To take advantage of the holidays and increase revenue, you must include the following main components in your online promotional strategy: innovation, consumer segmentation, and marketing automation.  Let’s get this started!

1) Leveraging ToastiBar’s Dynamic Pop-up Features for E-commerce Success

The ToastiBar – Sales Popup Shopify App offers a comprehensive suite of features to enhance the Mother’s Day shopping experience on an e-commerce website. By displaying real-time notifications such as recent sales, cart activity, online visitors, and product popularity, the app creates a sense of urgency and social proof, motivating visitors to make purchases. These notifications not only foster trust but also encourage exploration and increase the likelihood of conversion by highlighting popular products, positive reviews, and low inventory levels. By leveraging these features effectively, e-commerce businesses can capitalize on the heightened shopping activity during Mother’s Day and drive sales by providing a dynamic and engaging shopping environment, celebrating Mother’s Day with their customers.

Furthermore, the app’s ability to showcase order summaries and cart summaries reinforces the credibility and popularity of the website, encouraging visitors to follow suit and make purchases. By providing notifications of added-to-cart products and highlighting low inventory levels, the app effectively taps into consumers’ sense of urgency and helps reduce cart abandonment rates. Ultimately, the ToastiBar – Sales Popup Shopify App serves as a powerful tool to boost sales during Mother’s Day on e-commerce websites by creating a seamless and engaging shopping experience that leverages social proof, urgency, and convenience to drive conversions and maximize revenue.

2) Recover Abandoned Carts

You will improve revenue by retrieving discarded carts and following up with consumers by delivering several ad creatives at the right time. They could simply forget about it or leave the page in search of something similar.

A remarketing campaign, on the other hand, is the most successful method for having tourists who abandoned their carts return to your site. In other words, it aids you in grabbing the attention of potential customers by delivering the most important product details through Facebook or Instagram.

All must be faster checkout while celebrating Mother’s Day to reduce cart abandonment during high traffic. You can do this by using the Buy Me – Sticky Buy Button Shopify App, which has features like Sticky Buy Me Cart, which helps with faster checkout. Shoppers need not panic because this widget will appear across every page of the site.

3) Streamlining Inventory and Engaging Customers

Integrating the notim app: Manage Inventory Shopify App into an e-commerce website can significantly boost sales during Mother’s Day by streamlining inventory management and enhancing customer communication. The app’s real-time monitoring ensures that merchants are promptly alerted when inventory levels are low or products go out of stock, enabling them to restock popular Mother’s Day items promptly. This proactive approach minimizes missed sales opportunities and ensures that sought-after gifts are consistently available for customers, thereby maximizing revenue potential.

Moreover, the notim app: Manage Inventory Shopify App facilitates direct communication with customers by sending emails when previously out-of-stock items come back in stock. This engagement strategy keeps customers informed and encourages them to revisit the website to purchase desired products. By combining efficient inventory management with proactive customer engagement, the notim app: Manage Inventory Shopify App becomes a valuable asset for e-commerce websites looking to optimize sales and enhance the shopping experience during Mother’s Day and beyond.

4) Exemplify The Best Products On The Landing Page

Mother’s Day gift ideas According to the NRF, 60% of shoppers expected to treat their mothers to a special outing while celebrating Mother’s Day, spending an average of $274 per individual.

Designing special landing pages and banners in the Stores to drive the most possible traffic is another traditional yet successful promotion practice to celebrate Mother’s Day. Using them in your promotional activities on social media, newsletters, and other platforms would increase the number of people who visit your eCommerce shop. People like it when they don’t have to navigate too much in a store and can go straight to the items they want to purchase. As a result, personalizing the process by developing different Mother’s Day product categories or landing pages would help the process go more smoothly.

Many e-commerce platforms allow merchants to highlight unique items on their store’s homepage by adding featured goods. Featured goods enable retailers to draw attention to particular items in their stores and sell them more quickly. Here are a few hints on how to attract attention to your merchandise:

• • Put the best-sellers on the front page.
  • Showcase a diverse range of items.
  • Bring newcomers to your notice.
  • Any deals or exclusive offers should be shown.

Merchants can also create and provide exclusive discounts and complimentary shipping (free shipping) options in celebration of Mother’s Day. Further details are outlined below.

4.1) Establish A Mother’s Day Discount

Promotions assist you in increasing sales and attracting new users to your website. Everyone wants a good deal, and a coupon code that can be used to get a percentage of random discounts is a good way to get one. You have the option of applying the discount to the whole order, only to Mother’s Day gifts (label these with a Mother’s Day product ribbon), or to very unique products. Run the numbers on discounting ahead of time to ensure you’re getting more than you’re giving up. Your promotion can be promoted on your website, social media networks, and newsletter. The trick, as always, is to understand your goal, which may be to increase sales, promote new products, or raise brand awareness.

Promote Me | Many apps in one Shopify app is a great app that includes features like Wheel of Fortune for giving your customers a discount while celebrating Mother’s Day.

Wheel of Fortune: It will lend your website a well-known radiance. When customers visit your website, this Wheel of Fortune feature, combined with your fantastic discount, will undoubtedly pique their interest, resulting in a substantial increase in sales.

4.2) Promote Free Shipping On Mother’s Day

A customer’s cart is often abandoned due to an extra shipping cost. As a result, 9 out of 10 customers say that free shipping is the most valid reason to shop online. And that’s not all: free shipping encourages 93% of online shoppers to make additional purchases.

Share free shipping promotions—it’s a great opportunity to provide products with extra value to your audience while celebrating Mother’s Day. You want to give those tourists an extra incentive to stay and shop because your website is likely to see a spike in visitors before Mother’s Day. If you can’t afford to provide free shipping for every order, make it an option for orders over a certain amount.

Promote Me | Many apps in one Shopify App is another fantastic app, with features like Advanced Shipping Bar for providing free shipping to your customers.

Advanced Shipping Bar: Customers will obtain their orders without having to pay for shipping, encouraging them to purchase more, while shop owners will see their profits gradually increase. A variety of free delivery systems are used by business professionals daily. Shipping charge details, such as the client city from which free delivery is possible, are available in the Advanced Shipping Bar.

4.3) Email Campaign

Email generates about $37 billion in retail sales per year, so able to receive timely updates from brands to keep updated on what’s new and what’s going on. As a note to your customers, emails regarding a celebration of Mother’s Day should be sent well in advance. Instead of being promotional, use storytelling to relay a message with empathy! Project an email campaign for celebrating Mother’s Day that involves more than three timely letters. You’ll be able to cover a Mother’s Day reminder note, your preferred season, and reach last-minute shoppers this way.

During this season, the most common emails are those with a “Mother’s Day gift guide,” and people shop from the emails that are sent on time.

Owing to the high demand for gifts around this period, a celebration of Mother’s Day attracts a lot of attention to shops. Email campaigns are an ideal way to reach out to your customers before and after this event.

4.4) Promote Big On Social Media

If you thought social media marketing was critical before, you should know that it is much more important now. In a previous year’s poll, more than 62% of respondents said that if they were at home, they would use social media more.

During this time, social media is your best friend. In the week leading up to Mother’s Day, increase interaction on social media by using a range of visual assets, such as static images and videos, as well as varying copies from nostalgic to cheerful captions.

For the Celebration of Mother’s Day, when consumers are searching for gift ideas almost exclusively online, e-commerce companies should leverage any assets they have to boost Mother’s Day exposure and sales on their social media pages. Now is the time to promote content that can help bring your e-commerce brand into the spotlight, whether it’s blog posts, product pages, coupons, deals, or online events. Fresh graphics, a change of color, or a new catchy headline may be used to repurpose social media posts and advertisements for Mother’s Day. A few slight tweaks to existing assets could be all that is needed to create a social media buzz around Mother’s Day purchases.

5) Celebrating Mother’s Day By Providing Gift Baskets

44% of shoppers are on the lookout for a one-of-a-kind or unusual gift. So why not make one kind of gift basket for each customer? Gift baskets are an excellent choice for shoppers who are stumped as to what to get their mother. In each basket, mix discounted and regular-priced pieces. This gives customers the impression that they are having more value for their money.

• • Gift baskets are not only convenient for consumers, but they also offer an excellent opportunity to up-sell and cross-sell.

Suggest gift baskets to any shopper in your store as an upsell. Putting items together in a gift basket can help your store’s average order value rise.

Place smaller gift baskets near the checkout area to cross-sell to customers who can quickly and affordably add them to their orders.

Conclusion

Mother’s Day is a significant commercial holiday, so start planning your promotions early and focus on both attracting new customers and keeping existing ones.

Build eye-catching gift guides and email visuals by redesigning your homepage with themed designs. There’s a lot you can do to draw customers to your store—all you have to do is determine what it will be.

Also, you can check out the Shopify Ship, Rate & Track for FedEx app offered by PluginHive, which offers FedEx Live Shipping Rates, Label Printing & Order Tracking. The app is available for free in the AMEA countries.

Above all, recognize this unique event as an opportunity to improve your online store. For any eCommerce company, the celebration of  Mother’s Day can be a great opportunity.