Blogs, MakeProSimp Blogs, Page 2

Six Most Productive Ways To Use Social Media To Drive Sales

Post author By MakeProSimp Team
Post date May 5, 2023
Post date 4 minutes read

Social media is used by approximately 3.81 billion people on the planet. They can be found on one or more social media sites. It makes social media one of the most important platforms for marketing and advertising your products and services. With such a large user base, you will be able to attract a large number of potential customers, which will help you improve your brand’s e-commerce conversion rate.

Social media marketing, on the other hand, is not as easy as it seems. Posting pictures of the things you’re selling won’t get you very far. Some techniques and methods have been proven to function that you can implement to improve conversions. The majority of these strategies delve into how to attract, communicate with, and gain the confidence of your target audience.

Numerous studies have shown the ability of social media to drive sales. Facebook content consumption has risen by 57% in the last two years, according to HubSpot.

According to a Forbes survey, 25% of social media users follow brand accounts, which have an effect on their final buying decisions at retail and online stores. Social media outlets such as Facebook, Twitter, and Instagram have the potential to drive sales. You must develop a plan to effectively use social media to your advantage.

For that Buy Me – Sticky Buy Button Shopify app has a feature called Sticky Buy Me Widget using which you can share your products to any social media to drive sales. This app has many social media options which you can enable to share your post.

Check out these Six tips for maximizing the visibility of your social media to drive sales.

1. Get To Know Your Target Market And Future Buyers

Understanding the target audience and reaching them where they live is the first step in developing effective social media campaigns.

Knowing the audience and which channels they use is the first step in using social media to drive sales. It’s critical to understand which platforms your target audience uses and to concentrate your efforts on those platforms. Rather than wasting time and money on various accounts, concentrate on a few sites.

2. Encourage And Feature User Generated Content

Organic content produced by your customers and followers on their social media is known as user-generated content (UGC). This may be photographs of your product/service taken by them or content produced by them for competitions.

Reposting these photos/videos shows the authenticity of your brand. This is an effective way to use social media to drive sales.

According to Business Insider, customers that see user-generated content are 97% more likely to convert and purchase something than those who don’t.

3. Promote And Highlight User-Generated Content

Reposting these photos/videos demonstrates the brand’s authenticity. Customers who see user-generated content are 97% more likely to convert and buy something than those who don’t, according to Business Insider.

As opposed to a professional photo taken by the business, people prefer user-generated content because they can easily connect to a customer like them.

UGC is an excellent way to explain social evidence, which is the psychological and social phenomenon through which people subconsciously imitate the behavior of others. It’s also a tried and true method of driving sales.

4. To Inform And Entice Your Clients, Use Interactive Posts

Remember to produce useful content that educates and inspires consumers rather than hard-selling your product.

Unlike traditional marketing methods, social media marketing is unique. Your fans expect new exciting material regularly.

People are more likely to use social media in their spare time, so they want to see posts that are fun rather than posts that are pushy and compel them to buy something.

Here are a few options for doing so:

Create engaging content that encourages people to comment, such as competitions.
Photo/video/GIFs that are animated or cute.
Post images or videos that are inspired by real-life events.
To make funny stuff, include jokes or puns.
Post content with recipes and how-to for using your stuff.
Share pictures of customers interacting with or using your items.

5. Switch On Mobile View

Do you have a mobile-friendly website? If you don’t already have one, get one as soon as possible. A large number of people now use their phones to access their social media accounts; in reality, more people use Facebook on their phones than on their computers. Any social media sales promotion can almost certainly be viewed on a tablet, and you don’t want to irritate your customers with a sluggish, non-mobile-friendly platform that makes purchasing products difficult. For that reason, the Buy Me – Sticky Buy Button Shopify app has options for both desktop and mobile, and store owners can promote their products on both platforms including the mobile view.

6. Use Of Analytical Tools

Without analytics, marketing efforts and plans will fall short. Analytics are important because they enable you to evaluate the results of your marketing campaigns and, as a result, prepare for the future of your company. When you use social media analytics, you will see how successful your tactics are and what else you can do to improve your e-commerce conversion rates. Buy Me – Sticky Buy Button Shopify app has a feature called Analytics, which allows you to see past sales from both desktop and mobile devices. You’ll be able to see how many of your customers shared your goods with their social media networks using the Social Media platform. It’s very helpful, and it’s a free referral that you’ll get without having to pay for advertising.

Conclusion

As you can see, social media is an excellent platform for promoting the brand and driving sales. You can increase revenue without investing a lot of money by using various social media channels.

Use these strategies, as well as the influence of social media, to drive sales.

Promote Me Shopify App

4 Tactics To Escalate Sales By Implementing Advanced Shipping Bar

Post author By MakeProSimp Team
Post date February 22, 2023
Post date 3 minutes read

Consumers will pay attention to you if you have good and low prices. You may also be able to persuade them to add items to their shopping carts and place an order. However, if they learn that they must pay a large shipping fee on the checkout page, they are likely to abandon their shopping carts.

In a study of retail shoppers, a case study discovered that the most common reason for cart abandonment was high shipping costs. In the study, 58% of customers agreed. Many of these customers also expressed their dissatisfaction with having to re-enter shipping details.

Marketers confidently claim that offering free shipping is the best way to attract buyers.

There are several enticing statistics:

9 out of 10 consumers were tempted to buy online when free shipping was offered.
Before adding goods to their online shopping carts, 65% of customers look up free-shipping thresholds.

Free shipping is a smart way to attract new customers and keep existing ones coming back. It can go a long way toward encouraging customers to stick with your business. And loyalty is the only way to keep customers. There is a Promote Me | Many apps in one Shopify app, which has features such as the Advanced Shipping Bar, which allows you to provide shipping-related information (including free shipping) to your customers.

The following tactics will show you how to escalate sales by offering Shipping related information (including free shipping).

1) Promote Free Shipping On Your Ecommerce Website With A Banner

Displaying your free shipping offer with a banner at the top of every page on your eCommerce website is a perfect way to draw attention to it. This helps bring it to the attention of all visitors, not just returning customers, because they are aware of it long before they reach the checkout page.

The message on the banner should be as simple as possible without requiring visitors to click on it to learn more. This feature is available in the Promote Me | Many apps in one Shopify app named Advanced Shipping Bar, which shows a banner on the page with the post.

For example, if your free shipping offer is only valid for people who live in a specific country or who spend a certain amount of money, make sure it’s mentioned in the banner to prevent confusion and abandoned carts. This app also allows you to provide free shipping to customers depending on their location and or on spending a certain amount of money.

2) Reduce Cart Abandonment Ratio And Escalate Sales And Revenue

Free shipping is a common option among your customers. The chances are reduced that the customers would leave their cart if they discover free shipping. Customers will immediately take advantage of the offer, and ultimately the offer will help to escalate sales and revenue. This is so evident that you’ll not need to find any statistical evidence or survey results that explicitly support the argument. Researchers generally do not inquire as to whether customers would like to pay for anything or get the same thing for free.

3) You Have Complete Control Over Free Shipping Costs

Price competition is popular among online retailers who offer widely available or even commodity items, squeezing margins. In these types of cut-throat price competition conditions, merchants may feel powerless when a hapless rival slashes prices irrationally.

In reality, smart online retailers may take steps to reduce shipping costs dramatically. With this degree of control, controlling shipping costs might also help you reclaim your margin.

4) Increased Average Order Value Due to Free Shipping

Increased average order value would be the result of the free shipping-induced rise in eCommerce sales.

Some customers will add items to their carts when free shipping offers include a minimum purchase threshold, such as $100, $200, or $500.

According to a UPS report, on an average 52% of customers have attached products to their eCommerce shopping cart to qualify for free delivery.

Similarly, the previous Interactive case study found that when clients were given free delivery, their average order value increased by 7.32 %.

Conclusion

Offering free shipping is a perfect way to entice more consumers to shop at your store by removing a common obstacle to completing the checkout process and, as a result, it will help to escalate your sales and revenue. For this strategy to be successful, your target audience must first be aware that you offer free shipping.

Buy Me Shopify App

Unique Ways To Improve The User’s Shopping Experience

Post author By MakeProSimp Team
Post date September 29, 2022
Post date 4 minutes read

The term “User Experience” refers to all aspects of a customer’s engagement with an e-commerce shop. It’s worth noting that this involves experiences on a variety of platforms with varying screen sizes with navigation. It also takes into account how goods are attached to the cart, which helps to minimize cart abandonment and improve the user’s shopping experience.

You will also lose potential customers if you have a fantastic user interface on the desktop but not on mobile. According to Experience Dynamics’ research, 52% of users said a bad mobile experience made them less interested to interact with a brand.

A good user experience will also help you to improve order value, by encouraging consumers to find the goods they want faster, and discover new ones more easily. The shopping experience would be so enjoyable that customers would want to stay on your site longer and that raises the chances of buying more items for customers.

To make it easy, the Buy Me – Buy Button Shopify app has a feature like Quick Buy Me Widget will be available on the collection page, allowing customers to add products to their cart without having to go to the product page. The Quick Buy Me Widget will appear on the collection page for each product; simply click on it to add the item to your cart. After adding the product to the cart, you can use the Sticky Buy Me Cart feature from the Buy Me app, which will redirect you straight to checkout.

The following advanced tactics will help to improve the user’s shopping experience. Let’s get started!

1) Make a Mobile Responsive Website

Globally, there are currently over 4.9 billion mobile internet users (i.e. 69% of the world’s population). Since more than half of the world’s population uses mobile devices, it’s important to make sure your eCommerce shop is mobile-friendly.

Another crucial thing to note is that if a site isn’t web-friendly, mobile users are 5 times more likely to abandon a mission. That should be enough to pique your interest in mobile optimization.

Your eCommerce user interface design should have a priority to become a mobile-friendly website because it will expand your consumer base and, therefore, increase your sales.

Buy Me – Buy Button Shopify app has options for both desktop and mobile, and store owners can use the Buy Me – Buy Button app on their website for both platforms to improve the user’s shopping experience.

2) Implement Simple And Faster Checkout Processes

When a customer discovers a product and wishes to purchase it, you must seal the deal as soon as possible. Streamline the method as much as possible to improve the user’s shopping experience.

According to research by Baymard, 27% of customers abandon the checkout process because it is too difficult.

Provide a safe atmosphere so that consumers do not have any doubts about your website. A high level of site security ensures a fantastic browsing experience.

After adding items to the cart, a faster checkout is needed to minimize cart abandonment. Buy Me – Buy Button Shopify app has a feature like Sticky Buy Me Cart, and using the feature users can go directly to the checkout page with just one click from any page. So, to improve the user’s shopping experience, introduce such an innovative feature to your store. And, as a result, store sales would increase.

3) Focus On Easy Navigation To Improve The User’s Shopping Experience

If you have a complicated website design, clients would find it challenging to navigate. You could lose a lot of customers if your website is difficult to use. You must ensure that there are almost no unnecessary clicks when designing the layout. You may also have features such as automatic scrolling to keep the users interested. You should also pay attention to search technology since it is the most effective way of assisting consumers in locating relevant information.

The ability of the website’s design is critical to make direct customers. Your customers may likely be unsure about the products they want to purchase, so you should be able to give them alternatives. Make it simple for customers to discover their options, and you’ll see an increase in revenue.

4) Get On Social Media

It will be on social media, whether it is a criticism or a compliment. It’s one of the most effective ways to communicate with your clients, regardless of which channel they’re using. Customers will feel respected if you maintain an active presence across various channels. Get valuable reviews on your brand and fix any problems that are causing hiccups in the user’s experience.

Customers can connect via social media. According to Nielsen, 84% of people will buy a product based on a recommendation from a friend, and 71% will buy based on social media referrals.

Visitors will gain faith in your brand by using social media to clear up any questions they can have. And it will improve the user’s shopping experience at your store.

Conclusion

Above are the tricks to boost revenue and improve the user’s shopping experience with the use of the Buy Me – Buy Button Shopify app. They are popular brands that prioritize customer-centric design. They predict a customer’s needs, deliver specific outcomes, and devise ways to improve the user’s shopping experience to produce better ones.

It’s all about increasing the degree of commitment; remember While it is important to improve the user’s shopping experience, other factors such as functionality, speed, efficiency, visual aesthetics, simplicity, and usability are equally important.

ToastiBar - Sales Popup Shopify App

Fruitful 6 Tips To Improve The Conversion Rate Using ToastiBar App

Post author By MakeProSimp Team
Post date August 29, 2022
Post date 4 minutes read

According to a Nielsen survey, 84% of consumers trust recommendations from friends, relatives, peers, and any other form of social evidence.

Store owners should use every opportunity to display the social evidence that has accumulated over time, demonstrating the brand’s superiority. ToastiBar – Sales Popup is a Shopify app with a Cart Notification Pop-up that displays notifications when someone adds a product to their cart on the website. And it helps to improve the conversion rate.

Cart Notification is a helpful tool for ensuring a seamless shopping experience on your website. When a product is added to the cart from a product page or any other page, the message that the product has been added to the cart appears. This tool will improve the user’s experience on the site by assisting users in recognizing what has occurred and directing them on what to do next.

Cart Notifications assist the store owners in attracting the consumers back to the store by implementing in them a sense of urgency that action is needed. It helps to improve the conversion rate and the likelihood that the customer will complete the purchase, resulting in increased revenue for the shop.

The best way to improve your store’s conversion rate is to optimize it for conversions while also increasing the consistency of your traffic by using the tips below as better to help you.

1) Add Social Proof

According to recent studies, 92% of customers seek clues from others before making an online purchase. Despite these figures, only a small percentage of companies have a successful Social Proof plan in place.

Conformity is a type of social evidence. When unsure of how to behave, people often look to others for guidance. As a result, one of the most powerful ways for eCommerce websites to create trust is Social Proof which also helps to improve the conversion rate.

It is dynamic social evidence, which is a widely underappreciated technique for increasing conversion/add-to-cart rates.

You can send out prompted onsite messages that use real-time website traffic data to indicate how many other customers have purchased and added items to their cart. In a world where we’re all looking for the next big thing, it’s helpful to see which items are the most common among other shoppers. Finally, you want to make the buyer feel compelled to purchase if they believe the product is in high demand. And you can sell out quickly.

ToastiBar – Sales Popup is a Shopify app with a Cart Notification pop-up that displays notifications when someone adds a product to their cart on the website. If your website is new and isn’t receiving any sales or orders, the Cart Notification app will help you make it appear busy, which is yet another type of social proof.

2) Cart Notification Popups Will Increase The Trust Of Customer

Consider, visiting a new online store for the first time. You do not know the company, its product quality, or its dedication to customer satisfaction. Like most shoppers, you’d also check for feedback from previous customers to see if the company met your needs.

But how can you bridge the trust gap to instill faith in potential buyers when your eCommerce shop is brand new with no sales yet—and therefore no feedback or social evidence to leverage? Almost every new business owner is confronted with this dilemma.

ToastiBar – Sales Popup is a Shopify app that shows recent purchase activity and recently added-to-cart activity on your store through a real-time notification popup. It is based on the concept of social proof which helps to improve the conversion rate.

3) Popup Helps To Turn Visitors Into Customer

The primary aim of an eCommerce platform is to convert more tourists into paying customers.

Not every visitor to your site will become a paying customer. Some may have arrived on your page as a result of a random Google search and quickly left your site.

However, ToastiBar – Sales Popup is a Shopify app that allows you to display purchases, add-to-carts, and product visitors’ notification notifications on your store. So, when a visitor comes to your store and sees a notification on the screen, this popup assists those visitors in making a fast decision and helps to improve the conversion rate.

4) Improve Your Customer Engagement

According to Gallup research, doing business with fully engaged customers generates about 23% more revenue than dealing with average customers.

Customers who are engaged are high-spending customers who invest a lot of time with your brand and are easily kept. They also help to promote the business and draw new customers. As a result, it is critical to increasing customer interaction.

When you do business with truly committed customers, you’ll make about 23% more money than if you deal with average customers and so the result definitely improves the conversion rate.

To improve customer engagement, the ToastiBar – Sales Popup app will help the merchant by displaying the real-time data of the number of Online Visitors & the number of Recent Visitors to the website.

5) Increase The Frequency For Showing Store Activity

ToastiBar – Sales Popup is a Shopify app that displays purchase notifications in a popup. This app also displays the Cart Notification, which indicates that the customer has added a product to their cart and provides social evidence. As a result, it helps to increase the add-to-cart conversion rate by displaying more activity in the shop.

Also, the app displays the number of Online visitors & the number of Recent visitors’ which shows the Store activity with real-time data.

What makes order frequency so special is that the higher it is, the more sales your store can generate and the lower its acquisition costs will be. Repeat customers produce 3x to 7x more revenue per visit than first-time visitors, according to an Adobe survey.

Conclusion

Conversion rate is the first step in increasing sales by making the store look professional and trustworthy while increasing traffic. Start using our suggestions to boost your e-commerce conversion rate. Continue with those that are more experienced.

Increasing your store’s conversion rate isn’t simple, but by following the steps outlined above, you’ll be able to achieve your objectives.

Buy Me Shopify App

Essential Derma: Diving Into Data With The Buy Me – Buy Button

Post author By MakeProSimp Team
Post date August 15, 2022
Post date 4 minutes read

Today we sit down for a Q & A with the co-owner of Essential Derma. Catherine Wilson is the lady behind the brand and resident skincare enthusiast. Let’s get into her story and how using the Buy Me – Buy Button app has helped grow her business.

What motivated you to start the business?

I’ve always been the type of person just to work a ‘normal’ job, but one day I just thought to myself, “Let’s go for it”, and I started researching different business models that sounded amazing.

My first couple of business ventures had mixed results, but I eventually settled on a business I am very passionate about, and that’s skincare with Essential Derma.

What’s your business about, who are your customers, and what makes you different from others?

My business focuses on skincare, specifically micro-needling products and other beauty devices. I find beauty devices super interesting and love helping people get great skin results.

What sets Essential Derma apart is that we genuinely care about our customers.

Customers range from 18-24yr olds with acne scars to 60+-year-olds who want fewer wrinkles. The fun thing with skin is we all have it, so it’s a topic of interest for most people.

We love following up with our customers to ensure they’re getting results with our products. If their skin isn’t progressing, we work with them on changes that will help kick things along again.

Most businesses will sell a product, and then you’ll never hear from them again. We do our best to follow up with people as much as possible.

What were your challenges/problems before using MakeProSimp (Buy Me – Buy Button app)?

Our biggest challenge was ensuring our buy button was always visible on the product page. We’ve done split testing before and know that you need to make it easy for the customer to buy.

Even the simple task of having to scroll back to the top of the page to click “buy” can be enough friction for people to leave the site or procrastinate on it longer. This costs you money and is a significant problem that most e-tailers should focus on.

Why did you choose MakeProSimp (Buy Me – Buy Button app) as your solution?

We instantly fell in love with the button because of its look and the promoted easy ways to customize the colors etc. One thing we didn’t expect was how perfectly it was installed on our website with no developer needed.

It always sticks to the top of our product page, even when scrolling, and the button’s animation make it stand out. It makes you want to click it – We think it’s incredible!

Which MakeProSimp (Buy Me – Buy Button app) features and integrations do you use? Can you describe in detail how you are using them?

We focus on using the Sticky Buy Me Widget. This little widget was the solution we needed to start getting more clicks to the cart and a better overall buying experience.

This widget always sticks to the top of our product page and integrates well with other software we use.

One great thing about it is it integrates with JudgeMe reviews. We use this review system to show reviews on our website.

When combining both apps, we now get a great looking Buy Me button with its review star rating next to it. This helps it to stand out and makes it more clickable!

What are the results after using MakeProSimp (Buy Me – Buy Button app)?

The results of using this app have been excellent. We love that we can log in to the app and see our results.

This helps us to see if the button is working on not. Below are some of our products that get the most clicks because of the Buy Me – Buy Button app.

What do you think about the MakeProSimp (Buy Me – Buy Button app) support team?

The support team has been amazing and always responds to us within minutes.

We’re used to long email communication with most software companies, but MakeProSimp always seems to be online on their live chat and can solve problems immediately.

We wish other companies will offer the support at this fast speed!

What impressed you the most about MakeProSimp (Buy Me – Buy Button app) in general?

Initially, it was the fact we could just click “Install”, and it started working immediately.

Usually, when we install a Shopify app, it breaks the website a little bit. Then requires a developer to fix things.

The Buy Me – Buy Button app just worked for us straight out of the box.

Then as time went on, we were really happy with the analytics. We loved seeing specific statistics on how the app is performing.

Sometimes it’s easy to install a shiny new app on your store but then forget to see if it’s actually working.

With proper reporting and integrations with Google Analytics, we can see the button working exactly how we wanted it to.

What do you expect more from MakeProSimp (Buy Me – Buy Button app)?

Right now, we’re super happy with the Buy Me – Buy Button app.

It’s hard for me to think of a way to improve the service, but if I put together a wish list, the one thing I would add to the service is even more in-depth analytics.

As you can probably guess by now, I’m a data nerd and love to see statistics on all aspects of the business.

The Buy Me – Buy Button app has excellent analytics, but I think it can be even better with time.

Overall, I’m thrilled with it; our business will be using it for many years. It will continue to be in our list of top 3 apps we’ve worked with on Shopify.

Promote Me Shopify App

Implement A Currency Converter And Use 5 Exclusive Tricks For Up-Selling

Post author By MakeProSimp Team
Post date August 1, 2022
Post date 3 minutes read

The planet is becoming increasingly smaller. Because of globalization, goods that were once only available to a small few can now be zipped all over the world at astonishing speeds.

As customers in developed countries embrace online shopping that’s why eCommerce is growing. Many companies implement a currency converter to expand their businesses outside local markets and attract new consumers across borders.

According to research, cross-border e-commerce revenues will hit $627 billion in the near future, up from $284 billion compared to previous years and accounting for 20% of overall e-commerce sales.

An increasing number of shoppers are willing to purchase from foreign retailers, but they still have reservations about pricing, delivery, and transparency. Global brands vying for consumers’ business deliver exclusive goods and seek to create partnerships that solve potential customers’ top concerns, so shop owners need to implement a currency converter to upsell products around the world.

Merchants are constantly looking for ways to create confidence among global audiences as international shopping becomes more commonplace. They can do so by providing complete translations of their pages and with implement a currency converter to enable customers to transact in their local currency, which is known and trusted in the area.

Owners of eCommerce stores want to expand their online businesses. They want to broaden their audience and raise sales in their store. They will have to make several tactical choices to maximize their store for their target customer who lives in various locations.

The most crucial of all of these choices is whether or not to include a feature in your Shopify store that enables customers to buy products in their native currencies. So, how will you perform this? For the solution, Promote Me | Many apps in one Shopify app is a well-known app with features such as Currency Converter. With implement a currency converter, the merchants can convert the currency and increase store sales.

Following these tips will allow you to get the most out of your trip without wasting time calculating local currency rates, by implementing a Currency Converter.

1) Avoid Unhappy Shoppers

When purchasing from a foreign company, customers seek transparency, particularly when purchasing from a new store for the first time. Seeing a sudden price change at checkout or learning that paying in their local currency would incur an additional charge will result in a steep drop-off at checkout.

The Currency Converter feature in the Promote Me | Many apps in one Shopify app allows merchants to not only view product pricing in the local currency but also increase customer loyalty by allowing them to transact and settle in their local currency.

2) Improve Conversion Rates

More customers = happier customers. You would see an increase in customers in global markets converting to your platform by implementing a currency converter if you provide your foreign customers with the localized experience they want.

3) Customize For Different Markets

Buyers from all over the world will make purchases in their currency. However, the product goes beyond that in terms of how localized the experience can be. To follow best practices in each country, you can configure how currencies are displayed.

It is the Promote Me | Many apps in one Shopify app that helps store owners to differentiate themselves from their competitors by incorporating this app into their store.

4) Reduce Cart Abandonment

Shopping cart abandonment is reduced by implementing the currency converter feature. The Currency Converter features of the Promote Me | Many apps in one Shopify app enable store owners to add country-specific currencies to their store, giving consumers around the world the trust that they can transact in their currency. Customers would appreciate your simple pricing strategy, as well as the ease with which they can see the price in the currency of their choice.

5) Avoid Extra Charges, Ensure Customer Loyalty

By implementing a Currency Converter feature of Promote Me | Many apps in one Shopify app, the customers can stop being charged additional fees for currency conversion on their transactions statements. Customers are far less likely to want to buy from your platform again if they see these additional costs.

Conclusion

As a result of the above exclusive currency converter tricks, shop owners must enforce them on their stores. As a consequence, a function like Currency Converter would undoubtedly draw attention to the merchant. Customers do not need to be concerned about using this feature. As a result, merchants will often look for ways to maximize their earnings by implementing a currency converter.

Buy Me Shopify App

5 Ways To Increase Your Conversion Rate With Buy Me

Post author By MakeProSimp Team
Post date July 25, 2022
Post date 6 minutes read

Conversion rate is a function of your website usability, trust in your brand, relevancy of the incoming traffic, and a myriad of other factors. To ensure you are getting the most bang for your marketing buck, continuously optimizing your website for improved conversions is a no-brainer. However, you might often find yourself in an anomalous position when it comes to devising a step-by-step strategy that delivers worthwhile results.

According to survey of e-commerce marketers, 64% of them reported an e-commerce conversion rate between 3% and 5%. So, while the conversion rate of your store will undoubtedly vary based on your industry, price point, target demographics, etc., that 3-5% range can act as a benchmark for getting started in terms of better understanding and optimizing your online store.

Conversion rates are the lifeblood of any online marketing campaign. Whether you are an experienced digital marketer or new to the field, understanding, tracking, and increasing conversion rates all play a significant role in the success of your website.

To hit target sales, you need to draw in audiences—and then convert them. It all depends on your targeted area, the marketing platforms you use, and your relationship with your customers. Typically, 2-5% is considered an average conversion rate.

To help you get started, this blog shares 5 statistically proven tactics that you can implement using the Buy Me – Buy Button App. It will steadily help to increase the conversion rate and improve your top line.

1. Tweak And Test Your Ecommerce Checkout Process

The total number of people who have visited your website versus those who completed the purchase is a very important metric. Presumably, you’re no longer convincing the visitors that you have something they want. You’re only convincing them to proceed with the purchase.

If your store checkout process is too long, complicated, or unconventional, you may lose a lot of converted customers who are ready to buy.

This crucial step in the funnel is where a man needs a strategy should take place. For that, the Buy Me – Buy Button App has features called Sticky Buy Me Widget and Quick Buy Me Widget. When any customer clicks on the widget’s Add To Cart button, it will add the product to the cart and directly redirect to the checkout page. To implement this behavior just enable the feature from the Buy Me App. There are industry standards for the hosted online stores, but you may still need to tweak the process based on your customers to increase your conversion rate.

The Sticky Buy Me Widget will be displayed on the product page and the Quick Buy Me Widget will be displayed on the collection page. And when the customers click on the widget (Add To Cart button), the product will be added to the cart and they will be redirected to the checkout page.

2. Optimize For Mobile Devices

In the near future, more than 10 percent of all retail sales around the globe are expected to be generated via mobile commerce — a growth of nearly 7% from the current rate.

If your e-commerce store does not provide a great mobile experience, you are missing out on a significant number of sales. But don’t worry about that because the Buy Me – Buy Button App will allow you to add quick tricks to the mobile view. For that, the store owner just needs to enable the required option and the customer will see those quick features on the mobile view of the website. And ultimately it will help to increase your conversion rate.

3. Show Sticky Add To Cart Button

The best advantage that every website owner needs in their website can be achieved by using a sticky add-to-cart button. After adding a Sticky Buy Me Widget (with an add-to-cart button) on the website, even after scrolling down the page, the sticky widget with the add-to-cart button will always be visible at the top of the page.

To add the sticky add-to-cart button on your website, you just need a Shopify app called Buy Me – Buy Button App. By installing the app and enabling the Sticky Buy Me Widget feature, you can easily add a sticky add-to-cart button on every product page of your website. And after that every time your customer does not need to go back scrolling the page up to access the add to cart button.

Having such a feature on your website will help the merchant to display brief product details like name, price, image, variants, and quantity. While using such a feature, the customers don’t need to scroll up-down the page to view the product details, as they can see everything inside this sticky widget. This enhances the user experience and makes the product selection and add-to-cart process simple and easy for the customers.

Also, you can show the Sticky Add to Cart button on Home Page, Blog Page, or any custom page as per requirements. You can display the Sticky Add to Cart button on different pages except the product page using the Sticky URL Based ATC in the Buy Me app. The Sticky Add to Cart button allows customers to quickly add products to the cart and reach checkout faster with just one click on the button which helps in reducing the cart abandonment rate and helps to increase your conversion rate.

4. Make The Checkout Process Faster

The more complicated your e-commerce checkout process, the less likely users are to complete it and it will increase cart abandonment. The check-out process should be between three and five steps. The shorter process will be the better process. And to make it easy Shopify app called Buy Me – Buy Button will help for the same. It has many features like Sticky Buy Me Cart. Sticky Buy Me Cart will be visible on all the pages so as users will add the products it will reflect automatically in the Sticky Buy Me Cart. For the further process, just click on the Sticky Buy Me Cart widget and reach directly to the checkout page.

With the help of features like Sticky Buy Me Cart and Quick Buy Me Widget of the Buy Me app, when users click on the icon, they will be redirected directly to the checkout page. So, if store owner tries shortening the process using such features, then they will defiantly get a proficient result in their sales and increase the conversion rate.

5. Grab Visitors’ Attention Quickly

One of the not-so-secret dreams of every e-commerce website owner is getting new customers, building a loyal customer base, and doubling sales. That’s why here in this part, we are going to cast light on the tested and tried techniques to get new customers for your e-commerce website.

There are many festivals celebrated locally and globally. So, the merchant should decorate the website according to festivals to grab the user’s attention and celebrate the festival online, and the online celebration will help to increase the conversion rate. The Buy Me – Buy Button App will help the merchant to decorate the website according to the festivals by Festival Attractions feature. For that, the merchant just needs to choose the widget and festival from the list and enable it and it will be automatically visible with the widget on the website.

Conclusion

The more visitors you convert, the higher the impact you drive on your top line from your existing traffic. The tactics mentioned above are a great way to start strategically improving your conversion rates. All of these tactics using the Buy Me-Buy Button App are likely to drive better results for your business than other ways. The important thing is to define your goals, gather data, and continuously run objective tests to find out what resonates with your target audience.

Promote Me Shopify App

Use Of Discount Marketing To Encourage The Customers

Post author By MakeProSimp Team
Post date April 7, 2021
Post date 4 minutes read

The use of coupons and discounts to entice consumers is frowned upon. Brands with lower profit margins are concerned that sales will eat into their income even more, while others are concerned that consumers will become coupon-dependent and only buy when there is a sale.

When done correctly, discount marketing can be beneficial for your business. You must set objectives for your target markets and provide discounts that are beneficial to your company.

Promote Me | Many apps in one Shopify app is a fantastic app with features like Wheel of Fortune for discount marketing to encourage the customers to purchase more.

It’s not yet time to abandon coupons. Here are five reasons why discounts encourage consumers to spend more money with your business.

1) Coupons Create Spending Goals

Marketers are frequently worried that discount marketing reduces a company’s average ticket and profit margins. When done right, however, it can raise revenue by inspiring customers to spend more.

Customers are encouraged to meet certain levels to earn discounts through online shipping thresholds and in-store coupons or gifts.

If your company, for example, offers $10 off over $50 in goods or services, someone who was planning to spend $35 would push themselves to meet that goal. The consumer is paying $5 more than they would have otherwise, but they believe they are getting a better deal because they are getting a discount.

Promote Me | Many apps in one Shopify app have a Wheel of Fortune-like feature that will give your website a well-known radiance. Customers will certainly be piqued by this Wheel of Fortune feature, which, when combined with your fantastic discount, will result in significant discount marketing to encourage the customers to purchase more.

2) People are happier when they get discounts

Offering a discount will make your customers happy and more likely to purchase your items, improving the overall customer experience.

According to one study, consumers who got a $10 voucher saw a 38% rise in oxytocin levels and were 11% happier than those who did not. They also showed lower stress and anxiety levels than their peers, with lower respiration rates, heart rates, and perspiration levels.

Happy customers are more likely to spend money. People are more likely to find your wares appealing when they are more comfortable inside your store or company.

They’re more likely to stay until they find anything they want and then splurge on more expensive treatment. They’re also more likely to have a favorable impression of your business. Customers will most likely make up for the reduction as they begin to spend freely, believing they are already saving, rather than pinching their pennies at the prospect of paying full price.

3) Packages that come as a collection Boost Customer Loyalty to Your Brand

The “buy one, get one” strategy is one of the most common discount marketing tactics, in which consumers can either get a discount on their second purchase or get it for free. This increases consumer satisfaction and stops them from going to your rivals to meet their needs.

Customers have more time to understand and become loyal to your brand during this era of increased use.

If you can’t bundle your goods or services but also want to inspire loyalty, consider giving your customers a discount the next time they visit your shop. Since they know deals are waiting for them, your audience will remember your brand.

4) Offer Free Shipping

In addition to coupons, Free Shipping is a valuable feature to help in discount marketing to encourage the customers. Free shipping removes one of the few remaining barriers to people fulfilling their orders. This is important because reluctance will exist even when a customer has previously done business with you and likes what you have to offer.

Free delivery, on the other hand, reduces the anxiety of having to pay for return shipping. You will facilitate more repeat purchases from your product-based company by eliminating all types of friction.

Promote Me | Many apps in one Shopify App, which includes features including Advanced Shipping Bar for offering free shipping to your customers. Customers will be able to receive their orders without having to pay for a delivery, which will encourage them to buy more, while shop owners will see their profits steadily rise. Company professionals use several free distribution services regularly. The Advanced Shipping Bar contains information about shipping charges, such as the client city from which free delivery is possible.

5) Discount marketing should be promoted through the right method

Discount marketing works only if the clients are aware of it. As a result, you’ll need to incorporate tactics for putting your offers in front of your customers as part of your strategy.

Via your website, social media advertising, direct mailers, and on-hold messaging advertise discounts to attract consumers to your locations.

Then, in your store, advertise offers to draw customers who are already there. Use digital signs, menu boards, and overhead messaging to advertise the discounts. Also, use in-store Wi-Fi marketing to directly share offers with customers via their smartphones.

Conclusion

Discount can be a very efficient technique for increasing revenue and membership growth if done correctly with the above strategy and technology.

Buy Me Shopify App

Increase Sales Using The Buy Me App During COVID

Post author By MakeProSimp Team
Post date April 5, 2021
Post date 4 minutes read

The COVID-19 pandemic wreaked havoc on eCommerce revenue that no one could have expected at the start of the year. The shift in customer buying behavior is causing these changes.

On the plus hand, eCommerce statistics such as cart abandonment rates are said to have decreased dramatically around the world. Cart abandonment happens when a visitor transfers items to their shopping cart but does not complete the transaction.

Shopping cart abandonment is one of the most common issues that online merchants face. Customers that do not complete the checkout phase waste trillions of dollars every year.

The average cart abandonment rate before the pandemic was 75.71%. Cart abandonment fell to 59.76% at the start of the lockdowns in March 2020, before gradually rising to 64.98%.

The cart abandonment rate is a key business indicator for retailers to monitor because it is connected to consumer conversion rates and sales. A high cart abandonment rate is an indication that your checkout process or experience is vulnerable to friction. Buy Me – Sticky Buy Button Shopify App has features that will help to reduce cart abandonment.

Customers should never have to struggle with the checkout process. So the merchant can take the advantage of increasing the sales using the Buy Me – Sticky Buy Button Shopify app and can make the checkout process easy. You’ll be well on your way to promoting a more streamlined shopping experience on your platform if you concentrate on the following suggestions.

1. Be Open And Direct About All Costs

Customers are less likely to be caught off guard by an abrupt price rise if you report all expenses upfront, including any delivery costs, applicable taxes, and any other fees they might expect. The merchant can make transparency in pricing and increase sales using the Buy Me – Sticky Buy Button Shopify App.

2. Boost The User Experience At The Checkout

The merchant can reduce cart abandonment and increase checkout speed and increase sales using the Buy Me – Sticky Buy Button Shopify app with features like Sticky Buy Me Cart. Customers need not worry because this widget will appear on every page of the website. When the customer clicks on the Cart button, they will be taken directly to the Checkout tab.

3. View Product Thumbnails In The Checkout Process

Using thumbnails of items in the checkout phase will help consumers feel more confident about their current purchase.

Customers can see and feel the item they’re purchasing when they make a purchase in person, which they can’t do with an online purchase. Item thumbnails are particularly helpful for keeping these things in mind during the checkout phase.

4. Make It Easy To Move From Cart To Shop

Customers want to be able to quickly add things to their shopping carts and return to browsing the rest of their inventory. The more effort you put in front of your clients, the less likely they are to purchase the items in their shopping carts.

To make it easy Buy Me – Sticky Buy Button Shopify App has a feature like Quick Buy Me Widget will be available on the collection page so the customer does not get panic to add the product into the cart by going into the product page. Quick Buy Me Widget will be on the collection of products on every page just click on it then the product will be added to the cart. And after adding the Sticky Buy Me Cart feature will allow you to go directly to checkout and help the merchant to increase sales using the Buy Me app’s features.

Make it easy for your customers to add products to their carts and return to the checkout page when they’re ready to shop. To reduce the number of clicks and page views needed to complete a purchase, some retailers have made it possible for customers to checkout directly from the product page.

5. Allow Guests To Checkout In A Variety Of Ways

Although you can view the checkout process as a useful opportunity to gather data about your customers – and it can be – requiring customers to establish an account with your store can be a big deterrent to making a purchase.

According to Invesp data, one of the leading causes of shopping cart abandonment is the lack of a guest checkout choice. Approximately 14% of online shoppers said that being required to log in to complete a transaction was enough to make them leave the method – a more significant stumbling block than being asked for too many details or getting an excessively complicated checkout process.

6. Improve Page Load Times

The last thing you want is a customer who is unsure whether or not their order was completed successfully. A fast-loading page will fulfill your customers’ desire for a quick checkout process. Customers will be happier, and they will be more likely to purchase additional items from your website because they will not have to wait as long.

Conclusion

Although each consumer segment is unique, many shoppers share certain purchasing patterns and expectations. One thing is certain: shoppers who have a frustrating and time-consuming checkout experience are more likely to abandon their purchases. So the merchant can reduce cart abandonment and increase sales using the Buy Me App.

Online retailers must continue to emphasize stellar purchase experiences to turn shoppers into paying customers in today’s experience-driven environment.

ToastiBar - Sales Popup Shopify App

Boost Sales Using The Sales Notification Pop-up During COVID

Post author By MakeProSimp Team
Post date April 3, 2021
Post date 4 minutes read

The COVID-19 pandemic has shaken the world, impacting nearly every life and industry. Although markets struggle to remain stable, governments strive to keep their people secure. Small companies all over the world have faced financial difficulties and have been forced to adjust to new ways of selling. There are many ways that store owners can strategize and make the best of their situation as we work through the pandemic and plan for its end.

There is the finest way to boost sales using the Sales Notification pop-up during COVID and grab the attention of customers directly to your store by showing sales activity on your store using Sales Notification | Sales Pop is a Shopify app.

Sales Notification | Sales Pop is a Shopify app that allows you to display a recent sales popup, or live sales notification, on your website. It’s a simple and effective way to persuade website visitors to stay longer. Recent sales popup employ social proof to demonstrate to your guests that other people just like them are not just visiting but also purchasing your items.

As per Nielsen’s research, 92% of people trust indicated that individuals. Social proof marketing allows you to view all of your subscribers and consumers who have already voted in your favor by buying and subscribing to your newsletter.

In this article, we will show you how to add a recent sales popup to your site to boost sales using the Sales Notification Pop-up During COVID.

1) Build Trust

Sales Notification | Sales Pop is a Shopify app that is a valuable tool for growing sales. The app, which is built on the idea of social evidence, displays purchase activity on your store through a real-time notification popup.

Using a recent sales popup, you can show store activity on every page of your website without having to wait for customers to place orders. Sales Notification | Sales Pop is a Shopify app that shows a popup on your website automatically.

Social evidence will boost conversions by up to 35%. By showing information about Recent Purchases, Cart Notifications, Online Visitors notifications, and Recently Visitors Notifications on your store, you can build customer confidence, simplify purchasing decisions, add value to your brand, and see an increase in sales.

2) Assist Visitors in Making Decisions

Visitors will make better choices after seeing a recent sales popup because they don’t have to go to a particular page on your web to see what others are purchasing or doing.

A live sales update can be just the boost a shopper needs to decide if they’re stuck on a product page trying to decide whether to buy one product or another.

3) Instill a sense of urgency

Recent sales popup is another effective tool for generating sales and boosting sales using the sales notification pop-up during COVID and other actions.

There’s a lot of stuff going on, such as Cart Notifications, Online Visitors Notifications, and Recently Visitors Notifications. Sales Notification | Sales Pop is a Shopify app that displays recent sales for a product that a shopper is interested in, which could be enough to entice them to purchase before they miss out!

Also, you can use the Cart Reserved app, an app from the collection of apps in the Promote Me | Many apps in one app. It is used to letting people know how much time they have left to buy something before their items become unreserved. In this way, it will create an urgency for the customer. Also, it will reduce abandonment and increase conversions.

4) Create campaigns that are specific to your audience

Recent sales popup may be used to attract particular visitors or activities you want them to take on your web.

You can also use the recent sales popup to transfer stale items by developing a campaign that shows purchases for those products or by adding sales information for those products.

5) Increase Conversions

Conversions can increase as a result of a recent sales popup. This is possible because you can draw visitors’ attention to the items you want them to buy or the actions you want them to take.

Sales Notification | Sales Pop is a Shopify app, that has a feature called “View same product on the product page”, which you can use to increase sales. By using this option, a popup can show the same product on the same page forever, but no other product popup will appear. However, after adding to the cart, the product other purchased or another product popup will appear.

To increase the conversions, also you can use the Buy Me – Buy Button Shopify app. It has features like the Sticky Buy Me Widget, Sticky Buy Me cart, Quick Buy Me Widget, etc. The features will make the add-to-cart process faster and reduce cart abandonment and increase checkout speed and also increase conversions.

6) Showing Real-Time Traffic On Store

Online Visitors Notifications and Recently Visitors Notifications are two features of the Sales Notification | Sales Pop Shopify app.

Online Visitors Notification is a feature that shows the number of currently online visitors on the website as a popup on the store. It will give the store owner reputation.

Recently Visited Notification will display notifications from stores that have been visited in the last 48 hours, displaying real-time traffic.

Conclusion

E-Commerce is more challenging than it has ever been, and people’s attention spans are shorter than they have ever been. It’s difficult enough to get consistent traffic to your online store, let alone get those tourists to purchase your items.

Also, you can use the Notify Me Shopify app. The app will automatically send a notification email to merchants/store owners with the mention of email addresses of their choice when the merchant store’s published products go below the inventory warning level(Out of Stock). So, the app will reduce the task of managing the inventory of the website.

You can easily convey offers and capture customer interest by using pop-ups. You will quickly magnify your popup with social evidence and push more sales to your online store by employing the techniques outlined above.