Author: MakeProSimp Team

Conversion rate is a function of your website usability, trust in your brand, relevancy of the incoming traffic, and a myriad of other factors. To ensure you are getting the most bang for your marketing buck, continuously optimizing your website for improved conversions is a no-brainer. However, you might often find yourself in an anomalous position when it comes to devising a step-by-step strategy that delivers worthwhile results.

According to survey of e-commerce marketers, 64% of them reported an e-commerce conversion rate between 3% and 5%. So, while the conversion rate of your store will undoubtedly vary based on your industry, price point, target demographics, etc., that 3-5% range can act as a benchmark for getting started in terms of better understanding and optimizing your online store.

Conversion rates are the lifeblood of any online marketing campaign. Whether you are an experienced digital marketer or new to the field, understanding, tracking, and increasing conversion rates all play a significant role in the success of your website.

To hit target sales, you need to draw in audiences—and then convert them. It all depends on your targeted area, the marketing platforms you use, and your relationship with your customers. Typically, 2-5% is considered an average conversion rate.

To help you get started, this blog shares 5 statistically proven tactics that you can implement using the Buy Me – Buy Button App. It will steadily help to increase the conversion rate and improve your top line.

1. Tweak And Test Your Ecommerce Checkout Process

The total number of people who have visited your website versus those who completed the purchase is a very important metric. Presumably, you’re no longer convincing the visitors that you have something they want. You’re only convincing them to proceed with the purchase.

If your store checkout process is too long, complicated, or unconventional, you may lose a lot of converted customers who are ready to buy.

This crucial step in the funnel is where a man needs a strategy should take place. For that, the Buy Me – Buy Button App has features called Sticky Buy Me Widget and Quick Buy Me Widget. When any customer clicks on the widget’s Add To Cart button, it will add the product to the cart and directly redirect to the checkout page. To implement this behavior just enable the feature from the Buy Me App. There are industry standards for the hosted online stores, but you may still need to tweak the process based on your customers to increase your conversion rate.

The Sticky Buy Me Widget will be displayed on the product page and the Quick Buy Me Widget will be displayed on the collection page. And when the customers click on the widget (Add To Cart button), the product will be added to the cart and they will be redirected to the checkout page.

2. Optimize For Mobile Devices

In the near future, more than 10 percent of all retail sales around the globe are expected to be generated via mobile commerce — a growth of nearly 7% from the current rate.

If your e-commerce store does not provide a great mobile experience, you are missing out on a significant number of sales. But don’t worry about that because the Buy Me – Buy Button App will allow you to add quick tricks to the mobile view. For that, the store owner just needs to enable the required option and the customer will see those quick features on the mobile view of the website. And ultimately it will help to increase your conversion rate.

3. Show Sticky Add To Cart Button

The best advantage that every website owner needs in their website can be achieved by using a sticky add-to-cart button. After adding a Sticky Buy Me Widget (with an add-to-cart button) on the website, even after scrolling down the page, the sticky widget with the add-to-cart button will always be visible at the top of the page.

To add the sticky add-to-cart button on your website, you just need a Shopify app called Buy Me – Buy Button App. By installing the app and enabling the Sticky Buy Me Widget feature, you can easily add a sticky add-to-cart button on every product page of your website. And after that every time your customer does not need to go back scrolling the page up to access the add to cart button.

Having such a feature on your website will help the merchant to display brief product details like name, price, image, variants, and quantity. While using such a feature, the customers don’t need to scroll up-down the page to view the product details, as they can see everything inside this sticky widget. This enhances the user experience and makes the product selection and add-to-cart process simple and easy for the customers.

Also, you can show the Sticky Add to Cart button on Home Page, Blog Page, or any custom page as per requirements. You can display the Sticky Add to Cart button on different pages except the product page using the Sticky URL Based ATC in the Buy Me app. The Sticky Add to Cart button allows customers to quickly add products to the cart and reach checkout faster with just one click on the button which helps in reducing the cart abandonment rate and helps to increase your conversion rate.

4. Make The Checkout Process Faster

The more complicated your e-commerce checkout process, the less likely users are to complete it and it will increase cart abandonment. The check-out process should be between three and five steps. The shorter process will be the better process. And to make it easy Shopify app called Buy Me – Buy Button will help for the same. It has many features like Sticky Buy Me Cart. Sticky Buy Me Cart will be visible on all the pages so as users will add the products it will reflect automatically in the Sticky Buy Me Cart. For the further process, just click on the Sticky Buy Me Cart widget and reach directly to the checkout page.

With the help of features like Sticky Buy Me Cart and Quick Buy Me Widget of the Buy Me app, when users click on the icon, they will be redirected directly to the checkout page. So, if store owner tries shortening the process using such features, then they will defiantly get a proficient result in their sales and increase the conversion rate.

5. Grab Visitors’ Attention Quickly

One of the not-so-secret dreams of every e-commerce website owner is getting new customers, building a loyal customer base, and doubling sales. That’s why here in this part, we are going to cast light on the tested and tried techniques to get new customers for your e-commerce website.

There are many festivals celebrated locally and globally. So, the merchant should decorate the website according to festivals to grab the user’s attention and celebrate the festival online, and the online celebration will help to increase the conversion rate. The Buy Me – Buy Button App will help the merchant to decorate the website according to the festivals by Festival Attractions feature. For that, the merchant just needs to choose the widget and festival from the list and enable it and it will be automatically visible with the widget on the website.

Conclusion

The more visitors you convert, the higher the impact you drive on your top line from your existing traffic. The tactics mentioned above are a great way to start strategically improving your conversion rates. All of these tactics using the Buy Me-Buy Button App are likely to drive better results for your business than other ways. The important thing is to define your goals, gather data, and continuously run objective tests to find out what resonates with your target audience.

The COVID-19 pandemic wreaked havoc on eCommerce revenue that no one could have expected at the start of the year. The shift in customer buying behavior is causing these changes.

On the plus hand, eCommerce statistics such as cart abandonment rates are said to have decreased dramatically around the world. Cart abandonment happens when a visitor transfers items to their shopping cart but does not complete the transaction.

Shopping cart abandonment is one of the most common issues that online merchants face. Customers that do not complete the checkout phase waste trillions of dollars every year.

The average cart abandonment rate before the pandemic was 75.71%. Cart abandonment fell to 59.76% at the start of the lockdowns in March 2020, before gradually rising to 64.98%.

The cart abandonment rate is a key business indicator for retailers to monitor because it is connected to consumer conversion rates and sales. A high cart abandonment rate is an indication that your checkout process or experience is vulnerable to friction. Buy Me – Sticky Buy Button Shopify App has features that will help to reduce cart abandonment.

Customers should never have to struggle with the checkout process. So the merchant can take the advantage of increasing the sales using the Buy Me – Sticky Buy Button Shopify app and can make the checkout process easy. You’ll be well on your way to promoting a more streamlined shopping experience on your platform if you concentrate on the following suggestions.

1. Be Open And Direct About All Costs

Customers are less likely to be caught off guard by an abrupt price rise if you report all expenses upfront, including any delivery costs, applicable taxes, and any other fees they might expect. The merchant can make transparency in pricing and increase sales using the Buy Me – Sticky Buy Button Shopify App.

2. Boost The User Experience At The Checkout

The merchant can reduce cart abandonment and increase checkout speed and increase sales using the Buy Me – Sticky Buy Button Shopify app with features like Sticky Buy Me Cart. Customers need not worry because this widget will appear on every page of the website. When the customer clicks on the Cart button, they will be taken directly to the Checkout tab.

3. View Product Thumbnails In The Checkout Process

Using thumbnails of items in the checkout phase will help consumers feel more confident about their current purchase.

Customers can see and feel the item they’re purchasing when they make a purchase in person, which they can’t do with an online purchase. Item thumbnails are particularly helpful for keeping these things in mind during the checkout phase.

4. Make It Easy To Move From Cart To Shop

Customers want to be able to quickly add things to their shopping carts and return to browsing the rest of their inventory. The more effort you put in front of your clients, the less likely they are to purchase the items in their shopping carts.

To make it easy Buy Me – Sticky Buy Button Shopify App has a feature like Quick Buy Me Widget will be available on the collection page so the customer does not get panic to add the product into the cart by going into the product page. Quick Buy Me Widget will be on the collection of products on every page just click on it then the product will be added to the cart. And after adding the Sticky Buy Me Cart feature will allow you to go directly to checkout and help the merchant to increase sales using the Buy Me app’s features.

Make it easy for your customers to add products to their carts and return to the checkout page when they’re ready to shop. To reduce the number of clicks and page views needed to complete a purchase, some retailers have made it possible for customers to checkout directly from the product page.

5. Allow Guests To Checkout In A Variety Of Ways

Although you can view the checkout process as a useful opportunity to gather data about your customers – and it can be – requiring customers to establish an account with your store can be a big deterrent to making a purchase.

According to Invesp data, one of the leading causes of shopping cart abandonment is the lack of a guest checkout choice. Approximately 14% of online shoppers said that being required to log in to complete a transaction was enough to make them leave the method – a more significant stumbling block than being asked for too many details or getting an excessively complicated checkout process.

6. Improve Page Load Times

The last thing you want is a customer who is unsure whether or not their order was completed successfully. A fast-loading page will fulfill your customers’ desire for a quick checkout process. Customers will be happier, and they will be more likely to purchase additional items from your website because they will not have to wait as long.

Conclusion

Although each consumer segment is unique, many shoppers share certain purchasing patterns and expectations. One thing is certain: shoppers who have a frustrating and time-consuming checkout experience are more likely to abandon their purchases. So the merchant can reduce cart abandonment and increase sales using the Buy Me App.

Online retailers must continue to emphasize stellar purchase experiences to turn shoppers into paying customers in today’s experience-driven environment.